Marketing Coordinator

Auberge CollectionSanta Fe, NM
Onsite

About The Position

The Marketing Coordinator will be key to establishing the brand and elevating our storytelling. This role requires a foundational understanding of social media, an eye for design and an understanding of a luxury aesthetic. This role will maintain a strong entrepreneurial spirit, and is a self-starting team player that’s creative, innovative, and is willing to roll up their sleeves to implement the latest thinking in marketing, social media, and partnerships.

Requirements

  • Bachelor’s degree or at least 2+ years of experience in luxury or design space with experience in or an interest in social media management and marketing
  • Strong understanding of a luxury brand and aesthetic
  • Excellent verbal, written, presentation, and interpersonal communications skills
  • Strong attention to detail, ability to multi-task and manage time efficiently
  • Demonstrated ability to work with and support cross-functional project teams

Responsibilities

  • Works closely with the Marketing team to execute a social media strategy
  • Works alongside other key roles within the organization and guides on-site property managers to generate content that aligns with the brand’s social media strategy, and speaks to a luxury consumer
  • Support the PR agency with reservations + itineraries for influencers and press visits
  • Coordinate partner deliverables, on-site events and activations
  • Keep all marketing collateral and calendars up to date: Fact sheet, Property Guide, Promotional Calendar, Key Messaging, Experience Guides, Key Contacts etc.
  • Digital Asset Management: Maintain and update photo and video library in accordance with our central process for the hotel & assets are all labelled in a meaningful, findable manner
  • Responsible for the maintenance of website marketing materials, and other property updates
  • Maintain email marketing calendar
  • Update new experiences and blog posts to the website; maintain calendars, activities, experiences, dining menus, and other events; review for accuracy on a consistent basis; promote key offers/events; seasonal content/imagery updates
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