Marketing Cooridinator

Canaan Valley ResortDavis, WV

About The Position

Responsible for developing a marketing strategy that will promote and publicize Canaan Valley Resort and the Blackwater Smokehouse and events. Essential Functions: Plans, executes and supports daily marketing operations. Will assist marketing by organizing campaigns, scheduling content, analyzing consumer data, and coordinating events to help build brand awareness and drive sales.

Requirements

  • One or more years of marketing experience preferred.
  • Strong written and verbal skills for copy-writing and cross-team coordination.
  • Exceptional organization skills to manage multiple deadlines simultaneously.
  • Familiarity with social media management dashboards, basic graphic design tools, Content Management Systems and analytics platforms.

Responsibilities

  • Plans, executes and supports daily marketing operations.
  • Organizing campaigns, scheduling content, analyzing consumer data, and coordinating events to help build brand awareness and drive sales.
  • Streamline marketing projects and ensures cross-functional communication between sales, creative, and external vendors.
  • Help design, launch and track digital, social media and email marketing campaigns.
  • Assist in creating basic copy, social posts, newsletters and promotional print items.
  • Gather consumer behavior data, track competitor pricing and monitor industry trends.
  • Compile metrics from web analytics to build performance reports.
  • Help plan trade shows, webinars, corporate meetings, and promotional presentations.
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