Marketing Coordinator

Rainbow Ecoscience • Hopkins, MN

5d • $60,000 - $70,000 • Hybrid

About The Position

Rainbow Ecoscience (a division of Rainbow Companies), is seeking a Marketing Coordinator to powerfully support the planning, coordination, and optimization of marketing initiatives. This support is aimed at generating demand, strengthening brand presence, and reinforcing sales efforts in a B2B environment. This role works closely with cross-functional internal teams including sales, marketing, operations, and customer service. The role also works with external partners to execute campaigns that drive qualified leads and customer engagement. This is a hybrid, full-time position based in our Minnetonka location and requires the ability to travel when required (typically less than 15%).

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 2–5 years of experience in a marketing role, preferably in a B2B environment or science related field
• Ability to manage multiple projects in a fast-paced environment
• Strong organizational and project coordination skills
• Excellent written and verbal communication abilities
• Proficiency with Microsoft Office Suite; Outlook, Word, Excel, Teams, Loop, etc.
• Basic experience with CRM and/or marketing automation tools (e.g., HubSpot, Marketo, Salesforce)

Nice To Haves

• Experience supporting lead generation or demand generation campaigns
• Understanding of B2B buyer journeys and sales funnels
• Advanced experience with marketing and project management tools (i.e. Hubspot, Asana, etc.)

Responsibilities

• Assist with the planning, promoting, and executing of B2B events, webinars, trade shows, and conferences
• Manage logistics such as registrations, promotional materials, follow-ups, and post-event reporting
• Manage and own live marketing events best practices (BMPs)
• Assist in the planning and execution of integrated B2B marketing campaigns across digital, email, events, content, and social media
• Coordinate campaign timelines, deliverables, and approvals to ensure on-time execution
• Support lead generation and lead nurturing initiatives aligned with sales objectives
• Own the related processes and improve them as necessary to support projects from kickoff to final debrief
• Coordinate the creation, editing, and distribution of marketing content such as emails, case studies, blog posts, presentations, and website updates
• Support internal and external messaging so that it is consistent with brand guidelines and tailored to B2B buyer personas
• Maintain and update marketing collateral libraries and sales enablement materials
• Manage and own marketing calendars, project trackers, and internal communications
• Track campaign performance metrics (e.g., leads, engagement, conversions) and prepare reports with insights and recommendations
• Maintain CRM and marketing automation platforms (e.g. list management, campaign tagging, basic workflows)
• Collaborate closely with sales teams to align marketing activities with pipeline and revenue goals
• Support sales enablement by providing all needed sales/marketing materials
• Coordinate with external vendors, agencies, and partners as needed

Benefits

• Employee Stock Option Program (ESOP) in our 100% Employee-Owned Company
• 80 hours PTO, 4 Floating Holidays and 8 Paid Holidays
• 401K Contribution Option with Match
• Full Range of Benefits available, including Medical, Vision, Dental, Disability, & Life Insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level