Marketing Strategy & Intelligence (MSI) Marketing Coordinator

GM•Warren, MI

5d•Hybrid

About The Position

The Marketing Strategy & Intelligence (MSI) Marketing Coordinator supports integrated, data-informed marketing decisions across GM brands, including Buick and GMC. The role brings together consumer, market, competitive, brand, and campaign information; translates findings into business implications; and coordinates recurring insights deliverables that support brand strategy, creative development, media planning, and marketing performance discussions. It partners with brand strategy, creative, media, research, product marketing, agency, and other cross-functional teams to frame business questions, organize inputs, identify patterns, and communicate actionable insights. The coordinator supports analysis of brand health, consumer perceptions, competitive activity, campaign performance, and market trends. The role uses research and measurement sources to develop fact bases and recommendations, conducts data checks and exploratory analyses, and connects marketing metrics to brand priorities and planning decisions. It also coordinates recurring reports and reviews, maintains source materials and reporting standards, and supports ad hoc analyses and special projects. The position requires clear, concise presentation and communication skills, including the ability to explain the implications of data to working teams, senior stakeholders, and cross-functional leadership. The role is categorized as hybrid, with the selected candidate expected to report to a specific location at least three times a week or at another frequency set by their manager. GM does not provide immigration-related sponsorship for this role, and the position is not eligible for relocation benefits.

Requirements

Bachelor’s degree in marketing, business, statistics, economics, communications, or a related field.
1–4 years of experience in marketing analytics, consumer insights, market research, business intelligence, or a related area.
Experience organizing and synthesizing information from multiple sources into clear findings and business implications.
Strong project coordination skills, including managing timelines, details, follow-ups, and competing priorities.
Ability to collaborate effectively with cross-functional stakeholders and communicate clearly with technical and non-technical audiences.
Comfort working with marketing KPIs, research findings, and performance metrics.
Working knowledge of Excel and/or Google Sheets for data organization, analysis, and quality checks.
Working knowledge of PowerPoint and/or Google Slides for presentations and visual storytelling.

Nice To Haves

Experience in an automotive, consumer packaged goods, retail, technology, media, advertising, or other complex marketing environment.
Familiarity with syndicated market research and brand tracking tools such as YouGov BrandIndex, YouGov Profiles, Kantar, or similar platforms.
Exposure to Brand Power, Creative Accelerator, Demand Spaces, NVCS, segmentation frameworks, or other brand and creative measurement approaches.
Understanding of how online and offline marketing channels are planned and measured.
Experience supporting campaign measurement, creative testing, brand tracking, marketing performance reporting, or optimization work.
Strong analytical and problem-solving skills, including forming hypotheses, investigating patterns, and explaining conclusions.
Exposure to marketing effectiveness or experimentation approaches such as marketing mix modeling, multitouch attribution, incrementality, or A/B testing.
Demonstrated ability to create polished, visually compelling materials for business audiences.

Responsibilities

Support analysis of brand health, consumer perceptions, competitive activity, campaign performance, and market trends to identify opportunities and risks.
Combine findings from syndicated research, brand tracking, campaign measurement, and market intelligence to answer business questions.
Use research and measurement sources—including Demand Spaces, NVCS, YouGov BrandIndex, YouGov Profiles, Brand Power, and Creative Accelerator—to develop fact bases and inform recommendations.
Conduct data checks, trend reviews, and exploratory analyses; surface notable changes, relationships, and questions for further investigation.
Connect marketing metrics and research findings to brand priorities, campaign objectives, and planning decisions.
Monitor automotive and adjacent-category developments to provide context for brand and marketing performance.
Coordinate and contribute to recurring deliverables such as brand health reviews, campaign retrospectives, quarterly business updates, and marketing performance summaries.
Gather inputs, manage timelines, validate data, and maintain organized source materials and documentation.
Summarize findings, learnings, and implications for future planning in partnership with MSI and marketing stakeholders.
Help maintain consistent definitions, KPI tracking, reporting formats, and quality standards.
Partner with brand, media, creative, research, product marketing, and agency teams to clarify requests and align objectives, inputs, and timing.
Coordinate meetings, working sessions, readouts, and follow-ups to keep insight projects moving forward.
Translate stakeholder questions into analysis plans and identify appropriate sources, measures, and partners.
Balance recurring responsibilities with ad hoc requests while communicating status, dependencies, and risks.
Create clear, concise PowerPoint or Google Slides presentations that make complex information understandable.
Explain the implications behind the data, including opportunities, risks, and recommended next steps, tailoring communication to different audiences.
Prepare talking points, executive summaries, charts, and other materials for insight readouts.
Investigate questions related to consumer behavior, brand perceptions, competitive activity, marketing effectiveness, and category trends.
Support custom analyses and special projects tied to brand strategy, creative development, media planning, and marketing priorities.
Identify opportunities to improve reporting processes, templates, data organization, and team ways of working.