Marketing Coordinator, Maje, SMCP HQ

SMCP NORTH AMERICA (US, CANADA)•New York, NY

9d•$26 - $28•Hybrid

About The Position

This position is responsible for supporting retail and digital marketing strategy & execution across North America, including brand communications across all channels to build the Maje digital footprint (paid and organic), build brand awareness, and drive traffic to both retail stores & ecommerce. The role will work cross-functionally with local and global teams to execute marketing campaigns, retail activations, CRM communications, and paid media initiatives.

Requirements

Bachelor’s degree
2+ years of experience in retail marketing or digital marketing, preferably in the fashion industry
Strong copywriting skills
Experience managing multiple projects concurrently
Highly motivated proactive individual
Must be hands on and enjoy working in a highly creative and entrepreneurial environment
Strong interpersonal and communications skills (verbal and written) with experience working with retail partners
Must be detail oriented, organized, flexible and highly collaborative
Must have strong multi-tasking skills and be able to work well under pressure
Must have strong project management skills

Nice To Haves

French, a plus
Content creation, a plus

Responsibilities

Assist the PR & Marketing Manager in developing and executing seasonal marketing calendars aligned with business objectives, product launches, and key commercial moments.
Support the planning and execution of integrated marketing campaigns across retail, digital, CRM, and paid media channels.
Collaborate with NY and Paris HQ (including Creative, Ecom, Visual, Merchandising) to develop and deliver collateral in support of key initiatives and communicate pertinent details of marketing programs.
Manage retail marketing calendar across North America stores, concessions, and outlet locations.
Develop and coordinate in-store events, clienteling initiatives, stylist partnerships, influencer visits, and local marketing activations.
Partner closely with Nordstrom, Bloomingdales, Holt Renfrew, and Farfetch to seize all opportunities for brand exposure including pop-ups, event participation, digital coverage and promotions.
Track performance to prove YOY growth, collaborating with cross-functional partners to collect and shape insights to provide comprehensive marketing recaps and growth opportunities.
Support the planning, execution, and optimization of paid social campaigns in partnership with internal digital team and external agencies/media partners to maximize impressions and deliver on KPIs.
Partner with CRM to plan strategic email & SMS cadences to promote new campaigns, product launches and local initiatives and to create strategies for client acquisition and retention.
Write and review email, SMS, and digital marketing copy, ensuring consistency with brand voice and commercial objectives.
Cultivate elevated collaborations and partnerships with like-minded brands (such as exclusive products, cross-promotions, sweepstakes, in-store activations).
Assist in managing departmental budgets, invoices, and marketing expenses.
Support advertising initiatives and local marketing programs, including lease-required advertising opportunities.