Marketing Coordinator

United Communications•Franklin, TN

7d•Onsite

About The Position

The Marketing Coordinator plays a key role in executing marketing initiatives, with a strong focus on social media management, content creation, and brand consistency. This role is responsible for developing engaging digital content, managing social platforms, analyzing performance, and supporting campaigns that drive brand awareness and growth. The coordinator also contributes to marketing efforts in new service areas, creates collateral, and collaborates with internal teams and external partners to ensure cohesive messaging. This position is ideal for a creative, organized, and adaptable professional who thrives in a fast-paced environment and can successfully manage multiple projects while supporting broader marketing strategies.

Requirements

Bachelor’s degree in Marketing, Business, or a related field; and/or equivalent professional experience required.
1–2 years of experience in marketing, sales, or customer service.
Creative thinker with a strong eye for design and aesthetics.
Proficiency in Adobe Creative Cloud and/or Canva.
Experience with social media management and content storytelling.
Experience in video production.
Strong written and verbal communication skills.
Ability and willingness to quickly learn new tools and platforms.
Intermediate to advanced PowerPoint skills.
Highly organized with strong time management skills and the ability to manage multiple projects and deadlines.
Ability to work both independently and collaboratively in a team environment.

Nice To Haves

Certification in Adobe Creative Cloud and/or 3+ years of professional experience using Adobe Creative Cloud.
3+ years of professional experience using Canva.
Experience with social media marketing, greenfield marketing, or marketing collateral development.
Experience in the telecommunications or ISP industry.
Experience working in a creative marketing agency.
Experience managing third-party marketing vendors.
Understanding of B2B and B2C marketing strategies.

Responsibilities

Manage and maintain the company’s brand presence across all social media platforms, including content planning, posting, and engagement through Facebook, LinkedIn, X, YouTube, and Instagram.
Create and produce engaging content (including short-form video) and collaborate on high-quality marketing assets from concept through distribution.
Monitor performance metrics and analyze data to optimize campaigns, increase engagement, and drive growth.
Support marketing efforts in new residential developments, including campaign execution and relationship-building with local stakeholders.
Develop and manage marketing collateral and targeted campaigns aligned with brand standards.
Collaborate with internal teams and external partners to ensure consistent messaging across all channels.
Stay current on market trends, emerging platforms, and competitor activity to inform strategy.
Assist with broader marketing initiatives, including events, digital advertising, email campaigns, and content development, while capturing on-site media as needed.
Track, analyze, and report on social media performance, adjusting strategies to increase engagement, followers, and sales.
Attend company events across Middle Tennessee to capture photo and video content for marketing use.