Marketing Coordinator Co-op Student

Irving Oil•Saint John, NB

1d•Onsite

About The Position

As a Marketing & Loyalty Student, you will work alongside experienced professionals to support the development and execution of marketing initiatives that drive business growth and enhance customer experience. You’ll contribute to loyalty program operations, promotional setup, and cross-functional collaboration across business lines including retail, home heating, restaurants, and fleet. The Marketing & Loyalty Team is responsible for the day-to-day management of loyalty programs and platforms, ensuring optimal customer engagement and delivering measurable business results. The team is based primarily at our Home Office and includes 7 members focused on delivering strategic marketing support and customer-centric solutions.

Requirements

Currently enrolled in Business Administration with a strong interest in marketing
Must have completed at least one year of post-secondary education and be returning to school
Strong analytical skills and ability to interpret customer and market data
Effective problem-solving and decision-making abilities
Excellent customer service orientation and communication skills
Ability to work well in team environments and cross-functional settings
Proficiency in Microsoft Excel

Responsibilities

Support daily operations of loyalty programs in Atlantic Canada (e.g., Hometown Rewards, AIR MILES)
Assist with relationship management and coordination with external vendors
Collaborate with cross-functional teams to develop and implement promotional offers
Contribute to fraud reporting by creating and refining monitoring parameters
Investigate customer support cases and assist with resolution of loyalty-related issues
Conduct competitive analysis and build presentations to support marketing strategy