Marketing Content Strategist
About The Position
As a lover of words and storytelling, the Performance Coatings Group (PCG) Content Strategist is part of the PCG Creative Services team, the in-house team which supports and collaborates with all industrial divisions, as well as internal shared service teams, to bring marketing concepts to life. This role operates as the lead content strategist and communications partner within the PCG Creative Services organization. A strategic and creative position responsible for connecting customer insights, business priorities, audience needs and customer journeys to craft scalable content programs that drive commercial growth across a full funnel experience. This position works closely with copywriters, designers, project managers, videographers, channel marketers and division marketing teams to design content systems and strategies that support customer journeys while also taking an active role to write and edit content for both internal and external audiences. This individual is responsible for content leadership across all divisions and the Creative Services team.
Requirements
- Must have a love for words and storytelling.
- Ability to connect customer insights, business priorities, audience needs and customer journeys.
- Skilled in crafting scalable content programs.
- Proficient in writing and editing content for internal and external audiences.
- Experience in content leadership.
- Must be able to access confidential and proprietary information.
Responsibilities
- Operates as the lead content strategist and communications partner within the PCG Creative Services organization.
- Connects customer insights, business priorities, audience needs and customer journeys to craft scalable content programs that drive commercial growth across a full funnel experience.
- Works closely with copywriters, designers, project managers, videographers, channel marketers and division marketing teams to design content systems and strategies that support customer journeys.
- Takes an active role to write and edit content for both internal and external audiences.
- Responsible for content leadership across all divisions and the Creative Services team.
Benefits
- Bonus
- Commissions
- Long-term incentive compensation awards
- Rewards
- Benefits
- Flexibility to enhance health and well-being
- Opportunities to learn
- Develop new skills
- Grow contribution
- Inclusive team
- Commitment to communities
- Retirement benefits
- Health care benefits
- Total well-being benefits
- Daily commute benefits
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
