Content Strategist

Accenture Federal Services • Washington, DC

20h • $91,300 - $184,900

About The Position

At Accenture Federal Services, our purpose is to help the US federal government strengthen the nation, enhance safety, and improve citizens' lives. We are a technology company within the global Accenture network, comprising over 13,000 individuals dedicated to leveraging technology and innovation for clients across defense, national security, public safety, civilian, and military health organizations. Recognized as a Glassdoor Top 100 Best Place to Work, we foster a collaborative and supportive community that empowers individuals to grow, learn, and thrive through hands-on experience, certifications, and industry training. Join us to drive meaningful, lasting change that advances missions and propels the government forward.

We are seeking a Content Strategist to spearhead the development and execution of a comprehensive content strategy for digital products, shaping the future of a federal client's website. This role requires a deep understanding of human-centered design principles (research, conceptual design, prototyping, testing) and will involve close collaboration with content writers, product designers, researchers, product managers, and engineers. The goal is to create a clear, audience-focused content roadmap that guides users seamlessly through our products while adhering to mission goals, policy standards, and user needs.

Requirements

• Bachelor’s degree in marketing, Digital Marketing, Communications, or a related field; or equivalent experience.
• 5+ years of experience as a content strategist or content marketer.
• 5+ years of experience crafting content for digital products or services in consulting, in-house, or agency environments.
• Exceptional writing, editing, and storytelling skills with a focus on creating topical authority.
• Proficiency in content management systems (CMS) and SEO (site structure, schema markup) combined with knowledge of how AI models retrieve information.
• Strong understanding of digital marketing channels and best practices.
• Ability to communicate design intent and tradeoffs clearly to diverse stakeholders, including non-design audiences.

Nice To Haves

• Experience working with federal agencies or on public-sector digital services.
• Prior experience in client-facing or consulting roles within regulated environments.
• Prior experience in GEO, AEO and AI-strategy to structure information for both human readability and machine readability.
• Strong foundation in human-centered design principles for browser-based, native application, and platform experiences.
• Experience writing for complex, high-traffic platforms serving diverse audiences.
• Exposure to service design, journey mapping, or omni-channel government services.
• Experience supporting data-informed design using analytics or Voice of the Customer tools.
• Relevant Master’s Degree.

Responsibilities

• Conduct a comprehensive audit and analysis of the content and experience of existing federal products, focusing on architecture, structure, content, and taxonomy.
• Identify areas for improvement and create a detailed plan for refreshing digital products, ensuring alignment with user needs and organizational objectives.
• Gather requirements, facilitate client discussions, and conduct content reviews to drive the success of programmatic improvements.
• Leverage expertise in SEO, GEO, AEO, and user experience to inform strategy and recommendations.
• Support user testing efforts, using insights gained to validate proposed changes and enhance the overall user journey.
• Collaborate closely with interaction and service designers, providing guidance on content strategy while supporting the implementation of visual and structural updates.
• Ensure the ongoing success and sustainability of the site through familiarity with website maintenance and governance principles, and by defining long-term strategies for content management.

Benefits

• Hands-on experience
• Certifications
• Industry training
• Wide variety of benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree