Marketing Content Specialist

Bayshore on Hilton Head • Des Moines, IA

1d • $57,000 - $71,000

About The Position

The Marketing Content Specialist develops compelling written and digital content
that supports storytelling, SEO performance, and lead generation across multiple
senior living communities (15–20 brands).This role focuses on blogs, website
content, thought leadership, and online presence management, ensuring each
community’s story is communicated clearly, consistently, and authentically.

Experience is Everything.
At LCS, experience is everything. We provide you the opportunity to use your
talents in a progressive, growing organization that makes a positive difference
in the lives of the seniors we serve. If you are seeking an organization that
gives back, you’ll love working here. Our principles and
hospitality promises define our company culture. LCS employees can be
found participating in volunteer activities, getting involved in
our committees or collaborating with team members in our innovative
workspace. You’ll find several opportunities to grow as a professional, serve
the community, and enhance the lives of seniors.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related field or equivalent experience required
• 2 - 4 years of experience in content marketing, communications, or digital marketing or other applicable professional experience
• Time management, attention to detail, highly developed organizational skills, follow up and multi-tasking skills
• Exceptional writing and editing skills
• Ability to translate complex topics into engaging content
• Understanding of SEO principles and digital content strategy
• Strong focus on customer service
• Analytical skills for use in evaluating metrics and data related to performance of marketing efforts
• Experience managing social media crises and protecting brand reputation
• Proficiency in Office 365
• Excellent project management skills

Responsibilities

• Write and edit blog articles, website content, and marketing copy
• Conduct interviews with community leaders, residents, families, and corporate teams
• Develop stories, testimonials, and educational content
• Maintain a content calendar aligned with campaigns and seasonal initiatives
• Refresh and optimize existing content to maintain relevance
• Conduct basic keyword research to inform content topics
• Optimize content for search visibility and user engagement
• Collaborate with digital partners on performance insights
• Maintain accurate business listings across directories (Google, Yelp, etc.)
• Monitor reviews and engagement trends
• Coordinate with communities on updates and improvements
• Track content performance indicators (traffic, engagement, conversions)
• Provide recommendations to improve effectiveness
• Assist with social media copywriting and campaign support
• Help coordinate community content submissions
• Provide backup support for social posting during peak periods
• Support content generation and blog development for the LCS website

Benefits

• Competitive pay, great benefits and vacation time.
• medical
• dental
• life insurance
• disability
• 401(K) with company match
• paid parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level