Marketing & Content Manager

Parambil•New York, NY

8d•Onsite

About The Position

Parambil is seeking a Marketing & Content Manager to oversee the strategic execution and measurement of its online content presence. This role is focused on content creation and production, involving the development and execution of marketing content across various channels, including social media, video, photo, campaigns, and SEO. The ideal candidate will be responsible for planning, producing, and executing all outward-facing content, with the CEO and product serving as the primary faces of the brand. While comfort with complex or technical subject matter is a plus, deep legal industry knowledge is not required initially, as it can be developed over time. The role involves close collaboration with the CEO, who is launching a new podcast and is active on LinkedIn, and reports directly to the Chief of Staff. This position offers significant ownership over Parambil's content strategy and online presence.

Requirements

Marketing experience (social, content, paid ads).
Ability to quickly become fluent in a complex product and a specific industry (litigation).
Skilled at video editing and comfortable producing content behind the camera.

Nice To Haves

Experience with podcast production.
Experience with event planning in a professional services context.
Experience marketing to a legal/medical audience.

Responsibilities

Develop and execute content creation and production roadmap.
Shoot and edit video and photo content (podcast clips, events, customer moments, product features).
Manage social media channels (Instagram, LinkedIn), including planning and posting.
Manage and update the company website (Webflow), including blog posts, landing pages, and product pages.
Post content 2-3 times per week across appropriate channels.
Monitor and improve SEO and GEO (generative/AI search optimization).
Produce customer case studies and testimonials.
Ensure brand consistency across all external communications.
Run paid social/ad campaigns (Meta ads, etc.).
Develop sales enablement collateral (one-pagers, deck assets, battlecards) in partnership with the sales team.
Partner cross-functionally with GTM and CSM teams on messaging and content for customers.
Produce the CEO's new podcast end-to-end, including planning, guest outreach, scheduling, filming logistics, editing, publishing, and promotion.
Assist with marketing and client events, including organization, marketing materials, and logistics.