Marketing Content & Design Specialist

Wastequip • Charlotte, NC

4d • Onsite

About The Position

This is an ON SITE position. The Marketing Content & Design Specialist will be responsible for designing and producing a wide range of marketing materials for both print and digital channels. This includes brochures, flyers, signage, product literature, digital advertising assets, social media graphics, website assets, email graphics, trade show materials, and internal communications. The role involves collaborating with marketing, sales, and product management teams to develop creative solutions that align with business objectives and maintain brand consistency across multiple brands and channels. The specialist will support integrated marketing campaigns, product launches, and other promotional initiatives, preparing production-ready files for print and digital publication. Key responsibilities also include managing multiple projects, organizing digital assets, and staying current with design trends and technologies.

Requirements

• Bachelor's degree in Graphic Design, Marketing, Visual Communications, or a related field
• 1-4 years of professional graphic design or marketing design experience
• Experience creating marketing materials for B2B, industrial, manufacturing, construction, transportation, environmental services, heavy equipment, or other technical industries
• Proficiency with Adobe Creative Cloud, including Adobe Illustrator, Adobe Photoshop, and Adobe InDesign
• Strong understanding of typography, color theory, layout, composition, and visual hierarchy
• Experience producing both print and digital marketing assets
• Ability to work within established brand guidelines while delivering creative and effective marketing materials
• Strong organizational skills and ability to manage multiple projects simultaneously
• Excellent communication, collaboration, and attention-to-detail skills

Nice To Haves

• Experience creating digital advertising creatives for Google Ads, LinkedIn, Meta, or similar platforms
• Understanding of B2B social media best practices and content strategies
• Familiarity with marketing automation platforms, CRM systems, CMS platforms, or project management tools
• Photography, video editing, or motion graphics experience a plus

Responsibilities

• Design and produce marketing materials for print and digital channels, including brochures, flyers, signage, product literature, spec sheets, one-pagers, sales presentations, digital advertising assets, social media graphics, website graphics, landing page assets, email marketing graphics, trade show signage, booth graphics, promotional materials, internal communications, and branded materials.
• Collaborate with marketing, sales, and product management teams to develop creative solutions that communicate product value and support business objectives.
• Develop creative assets that maintain consistency with established brand standards across multiple brands and channels.
• Support integrated marketing campaigns, product launches, trade shows, dealer programs, customer events, and other promotional initiatives.
• Prepare production-ready files for commercial printing and digital publication.
• Manage multiple projects simultaneously while meeting deadlines and maintaining high creative standards.
• Organize and maintain digital asset libraries, templates, and marketing files.
• Stay current on graphic design trends, marketing best practices, and emerging creative technologies.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level