Marketing Consultant - Olympian Generators

Caterpillar Inc.•Irving, TX

8d•$112,710 - $169,060•Onsite

About The Position

Caterpillar's Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of various commercial and industrial electric power customers. EPD supports a wide range of customer applications across the globe, including providing back-up power to hospitals, providing emergency power when natural disasters strike, and supporting critical infrastructure for data centers, municipalities, and more. With a rich history of more than 95 years in the electric power business, our team has world-class expertise and a proven ability to adapt to changing demands. We’re committed to providing sustainable and reliable solutions to our customers. Join our team to help build a better, more sustainable world for future generations! Caterpillar’s Complementary Distribution is a business line with purpose to deliver RETAIL diesel and gas gensets (recip) up to 200 kVA to USA market. Complementary Distribution leverages on an independent distribution network, working directly with customers and contractors to increase Caterpillar market participation in the USA. We are currently searching for a Marketing Consultant in Irving, Texas. The Marketing Consultant will manage end-to-end marketing initiatives, from online presence to organization of industrial fares. The Marketing Consultant will report to the Complementary Distribution - Commercial Director.

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Nice To Haves

Bachelor’s degree in marketing or related business field from an accredited university or college is required.
MBA or any advanced education in Marketing will be considered an advantage.
2 + years of marketing experience.
Experience with online marketing.
Experience within the power generation market will be considered an advantage.

Responsibilities

Cooperate with external contractors to maintain the Complementary Distribution website.
Create and manage Complementary Distribution online presence (LinkedIn and other social media).
Coordinate participation on industrial fares & conferences.
Collaborate with rest of the team to create a world class customer experience.
Create metrics to evaluate and enhance campaign effectiveness.