Marketing & Community Outreach Coordinator
Leaves Personal Care•Wyoming, MI
•Hybrid
About The Position
At Leaves Personal Care, this role focuses on building trusted relationships and connecting families to high-quality, private-duty home care across West Michigan. The position blends outreach, client engagement, and light marketing strategy, all grounded in a faith-based mission to serve with dignity, compassion, and excellence. The core focus is to drive qualified inquiries and referrals, guide families from first contact to care, and represent Leaves with professionalism and heart.
Requirements
- Prior experience in healthcare or relationship-based sales/outreach strongly preferred
- Strong interpersonal communication, listening, and relationship skills
- Comfort managing social media, basic SEO concepts, and simple digital tools
- Ability to create clear, professional marketing materials (flyers, presentations, basic Canva designs)
- Reliable transportation, valid driver's license and willingness to travel locally
Nice To Haves
- Experience in healthcare, senior services, home care, hospice, or relationship-based sales
- Comfortable building trust with seniors, families, and professionals
- Self-motivated, organized, and purpose-driven
- Enjoys a mix of field work, relationship building, and strategy
- Aligned with representing a faith-based organization
Responsibilities
- Build and maintain referral partnerships with hospitals, senior communities, churches, and local professionals
- Conduct regular drop-ins, presentations, and follow-ups
- Keep relationships active, warm, and consistent
- Meet with prospective clients and families in person
- Assess needs, explain services clearly, and guide them through onboarding
- Maintain strong relationships with current clients to support satisfaction and referrals
- Manage social media content and posting schedule
- Support website updates and basic SEO efforts
- Ensure all messaging reflects our faith-based, dignity-centered values
- Represent Leaves at community events, health fairs, and networking opportunities
- Occasionally attend evening or weekend events
- Track outreach, leads, and conversions
- Provide simple weekly reports on activity and results
- Align efforts with leadership on growth goals
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1-10 employees
