COMMUNITY LIASION

Slovene Home For The Aged inc • Cleveland, OH

13d • $57,000 - $75,000

About The Position

Slovene Home for the Aged is seeking a motivated, personable, and results-driven Marketing & Community Liaison to grow facility census, strengthen community relationships, and connect patients and families with needed care and services. The role is part of the Marketing & Admissions department and reports to the Administrator.

The position develops referral relationships, promotes facility services, coordinates admissions, and implements marketing strategies to support census growth. The ideal candidate is outgoing, organized, professional, and passionate about healthcare and senior services. The role works with community referral partners and facility teams, including admissions, clinical leadership, nursing, rehabilitation, and social services, while ensuring marketing and admissions activities comply with privacy requirements, healthcare regulations, and facility policies.

Requirements

• Experience in healthcare marketing, admissions, sales, business development, or a related field is preferred.
• Strong communication, interpersonal, and relationship-building skills.
• Ability to establish and maintain professional referral relationships.
• Excellent organizational skills, attention to detail, and follow-through.
• Proficiency with email, Microsoft Office, customer relationship management systems, and basic reporting tools.
• Ability to work independently, manage competing priorities, and meet established goals.
• Valid driver’s license and reliable transportation for community outreach.

Nice To Haves

• Experience in skilled nursing, long-term care, rehabilitation, senior living, or hospital discharge planning is highly desirable.
• Knowledge of the local healthcare referral network.
• Familiarity with skilled nursing admissions processes and payer sources.
• Experience developing marketing plans and tracking referral and census metrics.
• A proactive, self-motivated approach to sales and relationship development.
• A genuine commitment to serving seniors, patients, and their families.

Responsibilities

• Develop and maintain relationships with hospitals, physicians, discharge planners, case managers, assisted living communities, home health agencies, hospice providers, and other referral sources.
• Conduct outreach visits, presentations, and follow-ups with community partners.
• Identify new business opportunities and referral sources to support census growth.
• Promote skilled nursing, rehabilitation, long-term care, and other facility services.
• Coordinate marketing events, community outreach programs, facility tours, and educational presentations.
• Represent the facility positively in the community.
• Assist with digital marketing, social media, promotional materials, and reputation management as needed.
• Respond promptly to inquiries from prospective residents, families, hospitals, and referral partners.
• Coordinate facility tours and communicate the facility’s benefits and services.
• Collaborate with the admissions team, clinical leadership, and administrative staff to facilitate timely admissions.
• Follow up on referrals, pending admissions, and prospective resident inquiries.
• Track referral activity, conversion rates, and admissions outcomes.
• Help develop and implement strategies to achieve census and occupancy goals.
• Maintain accurate records of referral sources, outreach activities, and marketing contacts.
• Prepare regular reports on marketing activity, referral trends, admissions, and census performance.
• Participate in facility meetings and contribute ideas for improving outreach and business development.
• Work collaboratively with nursing, rehabilitation, social services, and other departments to support a positive patient and family experience.
• Ensure marketing and admissions activities comply with applicable privacy requirements, healthcare regulations, and facility policies.

Benefits

• Competitive compensation based on experience.
• Opportunities for professional growth and development.
• A supportive, collaborative leadership team.
• The opportunity to make a meaningful difference in the lives of residents and their families.
• Paid time off.
• Health insurance.
• 401k

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed