Marketing & Community Engagement Manager

JLL•Chicago Ridge, IL

3d•Onsite

About The Position

JLL empowers you to shape a brighter way . Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward. The Marketing and Community Engagement Manager is responsible for leading the shopping center's comprehensive marketing strategy in support of the property's strategic goals. This role ensures JLL's marketing platforms (Marketing for Leasing, Marketing for Sales, Marketing for Revenue), tools and Core Practices are effectively employed to drive foot traffic, enhance tenant success, and maximize client satisfaction. The Marketing and Community Engagement Manager oversees marketing and community engagement for Chicago Ridge Mall, leading and executing dynamic programming and events that attract shoppers, strengthen tenant relationships, and build lasting community connections. This position requires an event planning or hospitality background to create memorable experiences that drive customer loyalty and shopping center performance.

Requirements

Complete knowledge of Microsoft Office Products: Excel, Word, PowerPoint
Ability to learn employer specific web-based software systems
Knowledge of marketing fundamentals and market research
Excellent interpersonal communication skills (verbal and written)
Special event coordination and management experience
Ability to multi-task
Sales/negotiation skills a plus
Experience in managing budgets
Flexibility to work varied schedules including weekends and evenings
Strong team player
Education/training- bachelor’s degree in marketing or related field
Years of relevant experience – 3-5 years in retail, marketing, advertising, hospitality or comparable business experience
Physical work requirements/conditions – Walking the property up to several times per day; event set-up/tear down; sign installation; light lifting

Responsibilities

Marketing Strategy Development & Management Development of the annual marketing plan for the property based upon the center’s strategic goals
Creation of an annual marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections
Other responsibilities include analysis of center sales and statistical data, financial reporting, on-property events and activations, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties
Marketing Strategy Implementation Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales; include retailers, as appropriate and deliver it through an annual calendar of events and communications
Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as “key retailers”
Work with Regional Marketing Manager to identify and implement all appropriate corporate programs applicable for the center
Effectively manage the center’s digital media programs (social media, mobile, web), as applicable, including management of a digital media agency
Effectively utilize market and consumer research to develop the center’s marketing plan and support the leasing efforts
Partner with the leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials
Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media
Partner with specialty leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property
Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends
Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL
Develop an ongoing public relations action plan as needed; send out press releases; track publicity
Follow corporate policies and procedures for all programs and events
Complete special assignments as directed by the General Manager and/or Regional Marketing Manager
Provide Superior Client Service Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that JLL’s Core Practices are followed
Communicate with the client and regional team members as needed or required. Elements of communication to the client and team members may vary and could include sales narrative, key retailer report, results of marketing for leasing, sales and alternative revenue efforts
Leadership, Motivation and Development Serve on JLL marketing taskforce as assigned by Regional Marketing Manager
If applicable, provide constructive feedback, regular coaching, and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities
Schedule and manage day-to day operations of the Customer Service Center (where applicable)