Manager, Product Marketing & Community Engagement

Nexon America•El Segundo, CA

6d•Hybrid

About The Position

Nexon America is a branch of Nexon Co., Ltd., a global video game publisher and leading developer of online virtual worlds for PCs, consoles, and mobile devices. Nexon proudly offers celebrated franchises like MapleStory and Mabinogi that have been enjoyed by millions of players for over two decades. When we founded our Nexon America branch in 2006, we made it our goal to bring those unique games to western players using a player-first approach. We achieve that goal by applying our team’s outstanding free-to-play expertise and live game support to every decision, every day. But we’re committed to more than our games! Here at Nexon America, we’re all about open communication, diversity, mutual respect, and collaboration, so we can bring out the best in each other. Nexies find support, friendship, and career growth all in one place! And because we know a healthy work-life balance is the key to happiness, Nexies also enjoy flexible hours, a hybrid work model, and extra perks like food trucks, happy hours, and team events. It’s why we’ve earned the Great Place to Work certification for 6 years running! We’re looking to expand our team with passionate individuals who want to learn, play, and grow with us. Ready for a new challenge? The Manager, Product Marketing & Community Engagement will lead both player-facing marketing and community strategy, ensuring a cohesive and engaging experience across the full player lifecycle. This role brings together go-to-market planning, campaign execution, brand development, and community leadership to drive player awareness, acquisition, engagement, and retention. We are currently working in the office 2-3x a week in a hybrid work model.

Requirements

6+ years of experience in product marketing, brand marketing, or community management (gaming preferred)
Deep knowledge of the online gaming market across PC/console and mobile platforms, including games-as-a-service models, virtual goods economies, and platform-specific marketing strategies
Proven success leading cross-functional campaign planning, creative development, and stakeholder alignment across multiple titles
2+ years of people management experience
Experience leading integrated marketing campaigns and/or managing player communities
Strong analytical mindset with the ability to translate data and feedback into action
Excellent cross-functional collaboration and communication skills
Passion for games and player communities
Discord, forums, and/or community tools experience
Professional livestreaming content experience
Project management and organizational experience
Bachelor’s degree or equivalent experience
Excellent interpersonal and communication skills, written and verbal
Excellent writing, organizational and time management skills
Strong project management and problem-solving skills
Strong ability to mentor and direct team members to meet business goals and community needs
Strong working knowledge of marketing and game production
Understanding of marketing and community management performance metrics and optimization strategies
Able to plan and execute community initiatives and tasks on a yearly, monthly, and weekly basis
Able to manage multiple priorities in a fast-paced environment
Ability to create and document processes/proposals clearly
Must be able to work effectively both individually and as a team member

Responsibilities

Lead product marketing strategy and go-to-market planning across titles, including positioning, messaging, and audience definition.
Stay informed on market trends, player behavior, and competitive landscape to identify opportunities and refine strategy.
Partner with Producers, creative, and cross-functional teams to build and oversee the execution of integrated campaign plans that align with business across all channels (social, influencer, PR, CRM, paid media, community, and partnerships).
Monitor, report, and analyze the effectiveness of campaigns and provide insights and recommendations to optimize future efforts.
Develop regular KPI-driven reports to keep stakeholders informed.
Guide the development of community programming, including content, events, livestreams, and platform engagement strategies.
Ensure marketing campaigns and community initiatives are aligned to deliver consistent and authentic player experience.
Lead, mentor, and develop a team across product marketing and community functions.
Provide clear direction, set priorities, and support team members in delivering high-quality work.
Foster creativity, collaboration, and continuous improvement within the team.
Represent the voice of the player by synthesizing community feedback, sentiment, and data insights.
Share actionable insights with internal stakeholders to influence product and marketing decisions.
Drive operational excellence by improving processes, tools, and workflows across marketing and community teams.
Partner closely with global teams to align strategy, share insights, and ensure regional needs are represented.
Support development of community guidelines, resources, and programs to maintain a healthy player environment.
Other duties as assigned

Benefits

medical, dental and vision plans for you, your spouse or domestic partner and your children
Employees who enroll in the high deductible health plan receive an annual employer contribution to a health savings account and company paid hospital indemnity benefits.
company paid life, AD&D, short-term and long-term disability benefits
access to voluntary life and AD&D for yourself and your dependents
flexible spending accounts
a 401(k) savings plan with a company match
pet insurance
monthly wellness credit
lunchtime yoga
language classes
bi-monthly catered lunches
monthly happy hours
well-stocked snack bar
paid time off
sick days
company holidays
a year-end break