Marketing & Communications Strategist

United Bank • Bethesda, MD

2d • $96,436 - $168,764

About The Position

The Corporate Communications Lead is responsible for leading earned media efforts and supporting corporate communications initiatives that strengthen United Bank's brand, reputation, and market presence across its footprint. The role develops and executes media strategies, builds journalist relationships, identifies compelling stories, and creates content that advances the Bank's business objectives and community-focused mission. Working closely with the Director of Communications, the successful candidate supports enterprise communications priorities, contributes to reputation management, and helps execute strategic programs that engage key stakeholders. The ideal candidate is a strong writer, proactive storyteller, relationship builder, and media relations professional who thrives in a collaborative environment and can independently manage multiple priorities.

The position is based in Bethesda, Maryland. The stated salary range is $96,436 to $168,764, with placement determined individually based on experience and skills. Base salary may be subject to an annual merit increase and, depending on the position, may be eligible for cash bonuses, long-term incentives, commissions, and other United Bank-sponsored benefit programs. The company also describes professional and personal development opportunities, including career advancement, job and industry training, wellness initiatives, mentoring, and leadership programs.

Requirements

• Bachelor's degree required.
• At least five years of communications or public relations experience.
• Proficiency with Microsoft Office products.
• Excellent verbal and written communication skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Understanding of the company and compliance.
• High degree of flexibility and professionalism.

Nice To Haves

• Bachelor's degree in a related area preferred.
• Previous experience in banking or the financial industry preferred.
• Verbal and written communication skills in Spanish or an additional language are a plus.
• Experience with Adobe Suite and SharePoint preferred.
• Innovation.

Responsibilities

• Develop and execute communications plans supporting enterprise initiatives, business priorities, community engagement efforts, and organizational milestones.
• Build relationships with market leaders, business line partners, and key stakeholders to identify and elevate stories highlighting United Bank's expertise, community impact, and business priorities.
• Create and manage content across internal and external channels, maintaining consistency in messaging, tone, and brand voice.
• Support thought leadership, award submissions, speaking opportunities, and other strategic communications initiatives.
• Build and maintain relationships with local, regional, business, and trade media to generate earned media opportunities.
• Identify, develop, and pitch stories showcasing the Bank's business priorities, community impact, and market expertise.
• Draft and distribute press releases, media statements, and other media materials for corporate, business, and community initiatives.
• Manage media inquiries and interview opportunities, and prepare spokespeople for clear, consistent, and timely communications.
• Monitor media coverage, industry trends, and emerging issues, and recommend actions to support proactive communications and reputation management.
• Coordinate communications activities for announcements, events, community initiatives, media opportunities, and enterprise projects.
• Partner with business leaders and subject matter experts to develop messaging and communications strategies supporting organizational objectives.
• Collaborate with the Director of Communications on enterprise priorities, strategic initiatives, and special projects.
• Manage multiple communications projects simultaneously and ensure high-quality execution and timely delivery.
• Track and report communications and media relations outcomes to measure effectiveness and optimize future strategies.

Benefits

• Potential annual merit increase based on performance.
• Depending on the position, potential eligibility for cash bonuses, long-term incentives, and commissions.
• United Bank-sponsored benefit programs; specific benefits are not listed in the provided description.
• Professional and personal development opportunities, including career advancement, job and industry training, wellness initiatives, mentoring, and leadership programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level