Marketing & Communications Specialist

EUGENE FAMILY YMCA•Eugene, OR

1d•$45,000 - $50,000•Onsite

About The Position

The Marketing & Communications Specialist supports the work of the YMCA by executing clear, engaging and mission-driven communications across digital and print platforms. This role works closely with the Strategic Communications Director and collaborates across departments to support marketing campaigns, storytelling, member communication and organizational visibility. This is an ideal opportunity for a marketing professional with 3–5 years of experience who is ready to continue growing within a collaborative, mission-driven environment. The ideal candidate is creative, organized, adaptable and comfortable managing multiple projects independently in a fast-paced workplace. The Marketing & Communications Specialist will execute a wide range of marketing efforts including content creation, social media management, website updates, email marketing, digital signage, photography, campaign coordination and storytelling. This role is ideal for a marketing and communications professional who enjoys creating content, managing projects and supporting meaningful community engagement work while continuing to grow their skills in a collaborative environment.

Requirements

Two years of coursework, certifications, webinars or other types of education in marketing, communications, public relations or a related field.
At least 3-1/2 years of professional experience in marketing, communications or related work.
Strong written and verbal communication skills.
Experience creating content for social media, email marketing and/or websites.
Experience using graphic design platforms such as Adobe Creative Suite and/or Canva.

Nice To Haves

Bachelor’s degree in marketing, communications, graphic design or related field.
Experience with website content management systems such as WordPress or Drupal.
Experience with email marketing platforms such as Constant Contact, Mailchimp or HubSpot.
Experience managing organizational social media accounts.
Basic photography and videography skills.
Experience working in a nonprofit, community-focused or mission-driven organization.
Bilingual in English and Spanish.

Responsibilities

Executes marketing and communications projects and campaigns across digital, print and member-facing channels.
Creates and coordinates content for social media, email marketing campaigns, website updates, digital signage, flyers, brochures and member communications.
Maintains website content and ensures schedules, events and messaging are accurate and up to date.
Manages social media content calendars and supports engagement across organizational platforms.
Creates, schedules and distributes email marketing campaigns.
Develops visual and written storytelling content that highlights the YMCA’s impact in youth development, healthy living and social responsibility.
Takes photos and videos at YMCA programs, events and community activities as needed.
Executes digital marketing efforts including online advertising, SEO implementation and campaign support.
Maintains YMCA brand standards and ensures materials align with YMCA brand guidelines.
Works closely with program, operations and development teams to gather information, coordinate requests and support communication needs.
Coordinates with print vendors, media partners and external vendors as assigned.
Creates and distributes timely operational communications and member updates across digital platforms.
Pulls and organizes marketing performance data including social media engagement, website traffic and email performance metrics.
Supports event promotion and community engagement initiatives.
Demonstrates initiative, organization and strong follow-through while managing multiple projects and deadlines.
Completes all required trainings as assigned by supervisor by scheduled due dates.
Handles questions and concerns in a professional, empathetic and solution-oriented manner.
Maintains confidentiality and exercises sound professional judgment in communications work.
Must maintain a current, valid Oregon driver’s license, a DMV driving record that meets YMCA standards, and evidence of insurability throughout employment.
Other duties as assigned.