Marketing Communications Specialist
About The Position
Tri-State Energy (TSE) is seeking an experienced and dynamic Marketing and Communications Specialist in our Woodbridge, N.J. facility to facilitate the marketing efforts for our utility programs and the company overall. The ideal candidate will assist the Marketing Manager to develop and execute a comprehensive strategic marketing plan to enhance brand awareness, drive customer acquisition, and support revenue growth. The ideal candidate will have a proven track record of aligning execution with business objectives, strong communication skills, and the ability to work effectively with our clients, our executive team, sales department, and operational teams.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 3-5 years of experience in marketing.
- Experience with RFPs, brand management, social media, digital marketing, and content marketing preferred.
- Awareness of market trends, lighting, construction, and contracting best practices.
- Ability to self-manage and prioritize multiple tasks and deliverables.
- Outstanding written and verbal communication, active listening, and presentation, editing and interpersonal skills.
- Strong attention to detail with excellent analytical and judgment capabilities.
- Ability to effectively work independently and in a team environment with multiple concurrent deadlines.
- Proficiency in Microsoft Word, Excel, PowerPoint and Outlook, Adobe Acrobat/Reader, Photoshop, InDesign, and Illustrator.
- Must reside in New Jersey. No relocation reimbursement or expense is offered for this role.
Nice To Haves
- Experience with energy, sustainability, engineering, construction, and utility programs is a bonus.
- Knowledge of marketing in an engineering, contracting, or professional services firm is a plus.
- Knowledge of marketing processes and tools relevant to engineering, construction, or professional services firms is a plus.
Responsibilities
- Evaluate the effectiveness of marketing activities by sharing and tracking current market trends and research and using data-driven insights to optimize strategies. Prepares status reports for stakeholders.
- Build and maintain effective relationships with clients, partners, vendors, and industry stakeholders to enhance marketing impact and drive program success. Create overall blueprint and facilitate the execution of client projects.
- Work closely with sales, operations, and executive teams to ensure marketing initiatives align with business goals.
- Assist and provide timely delivery of responses to Request for Proposals (RFPs), ensuring accuracy and adherence to client specifications.
- Develop and execute digital marketing campaigns that engage and grow our internal and external audience base. Create consistent themes, messaging and branding in all communication touchpoints
- Help develop and implement marketing strategies that align with business objectives, ensuring measurable growth in brand awareness, customer acquisition, and revenue.
- Assist with TSE brand positioning and messaging to ensure consistency across all channels including digital, print, and social media platforms. Work closely with internal teams to craft compelling narratives that resonate with target audiences.
- Partner with Marketing Manager to provide regular budget forecasts.
Benefits
- Medical, vision, dental insurance and more.
- 401(k) with company match.
- Company-provided life insurance.
- Health Savings Account (HSA).
- Education reimbursement program with management approval.
- Annual paid time off.
- Observance of 8 Federal Holidays.
- Opportunities for advancement and development.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
