Marketing Communications Specialist

Driven Brands Inc.•United States of America - Remote NC, NC

1d•$7 - $106,100•Remote

About The Position

The Marketing Communications Specialist is a strategic driver of ATI's marketing initiatives, responsible for planning, executing, and managing content creation and campaigns that elevate the ATI brand and drive business growth. This role requires a proactive individual who will lead the development and execution of integrated marketing strategies to increase brand awareness, engage member/client audiences across various channels, including digital, print, and social media. The Marketing Coordinator will oversee and manage key communication marketing projects from start to finish, collaborating with internal teams, external partners, and vendors to ensure alignment with organizational objectives and consistent messaging across all communications.

Requirements

Bachelor’s Degree in Marketing, Communications, or a related field
A minimum of 3 years of experience in marketing with a proven track record of driving successful campaigns and delivering measurable results
Strong copywriting and editing skills with an eye for detail and brand voice consistency
Proficient in digital marketing tools and platforms (email marketing, social media, CRM, analytics, etc.)
Experience with marketing automation software such as Pardot, MailChimp, or Constant Contact
Strong project management skills with the ability to juggle multiple priorities and meet deadlines
Excellent communication, collaboration, and interpersonal skills
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

Nice To Haves

Experience using Salesforce or a similar CRM system
Familiarity with graphic design software (Adobe Creative Suite) or working knowledge of content management systems (CMS)
Experience with SEO, SEM, and paid advertising campaigns

Responsibilities

Lead the planning and execution of communications schedule capturing marketing campaigns across multiple channels, including social media, website, email marketing, and industry publications, with a focus on increasing brand visibility, engagement, and member/client relations.
Ensure that all communications align with ATI’s business goals, messaging, and target audience.
Develop, write, and manage high-quality content, including social media posts, email newsletters, blog articles, website copy, and editorial submissions.
Drive content strategy completion to engage customers and enhance ATI’s thought leadership within our core members.
Oversee the creation and execution of ATI’s social media strategy, including developing a monthly content calendar, posting, monitoring engagement, and analyzing performance metrics to optimize reach and follower growth.
Drive the creation and execution of targeted email campaigns using platforms like HubSpot, Constant Contact, or MailChimp to promote products, services, news and events.
Manage the segmentation of email lists and use data analytics to improve open rates and engagement.
Take the lead in coordinating efforts between internal departments, including graphic design, web development, and sales teams, to ensure the effective execution of marketing projects.
Ensure smooth collaboration with external vendors and partners to enhance marketing activities and meet deadlines.
Support the oversite of ATI’s brand usage across all internal and external communications, ensuring consistency in messaging, design, and tone.
Actively support ATI's online reputation by addressing customer feedback, monitoring brand sentiment, and recommending improvements.
Regularly analyze marketing campaign results, website traffic, and social media metrics to assess the effectiveness of marketing strategies.
Provide actionable insights and recommendations to improve campaigns and drive higher engagement and conversion rates.
Develop and produce sales collateral, presentations, press releases, case studies, and other materials to support business development and sales initiatives.
Ensure all materials are aligned with ATI’s messaging and branding guidelines.