Marketing Communications Specialist

AAPC•Salt Lake City, UT

10d•Remote

About The Position

AAPC is a leading organization in the healthcare industry, dedicated to providing top-tier education, certification, and resources for healthcare professionals. We foster a culture of humility, support, drive, transparency, and innovation—values that guide everything we do. We are seeking a proactive, organized, and creative Marketing Communications Specialist to support day-to-day marketing communications efforts across social media, content development, community engagement, and brand reputation. This role will help manage the execution of our social media strategy, coordinate content with internal stakeholders, support community and reputation management efforts, and assist in the creation of written and visual content. The ideal candidate is a strong communicator who is detail-oriented, collaborative, and comfortable juggling multiple projects at once. This person should be equally comfortable scheduling social posts, editing short-form videos, writing polished copy, and working cross-functionally with product marketers and other departments to bring content ideas to life.

Requirements

Bachelor’s degree in marketing, communications, public relations, journalism, or a related field, or equivalent professional experience
2+ years of experience in marketing, communications, social media, public relations, or content creation
Strong writing, editing, and proofreading skills
Experience managing or supporting social media calendars and publishing workflows
Familiarity with social media platforms and platform best practices
Experience coordinating with multiple stakeholders and managing deadlines across projects
Basic video editing experience for social or digital content
Basic graphic design skills and familiarity with design tools such as Canva and/or Adobe Creative Suite
Ability to communicate professionally and effectively with internal teams and external audiences
Strong organizational skills and close attention to detail
Ability to work independently while also collaborating well with a team

Nice To Haves

Experience with community management or online reputation management
Experience writing press releases or supporting public relations efforts
Familiarity with social media scheduling and analytics tools
Experience working in a brand, agency, association, healthcare, education, or professional services environment
Working knowledge of short-form video trends and content optimization for social platforms

Responsibilities

Help manage the social media content calendar, including planning, organization, and day-to-day upkeep
Schedule and publish social media posts across platforms according to approved content plans
Coordinate with product marketing and internal departments to gather content needs, project updates, campaign details, and promotional opportunities
Assist in developing social media copy, captions, post variations, and supporting written content that aligns with brand voice and campaign goals
Support community management by monitoring comments, messages, tags, and conversations across social platforms
Help identify, escalate, and respond appropriately to reputation management issues, audience concerns, and community questions
Assist in tracking content deadlines, deliverables, and approvals to ensure smooth execution of communications projects
Edit short-form videos and social media content for use across digital channels
Create basic graphics and visual assets for social media, promotional needs, and internal marketing support
Draft and edit written materials such as press releases, social captions, promotional copy, blog support content, and other marketing communications as needed
Help maintain brand consistency across messaging, visuals, and public-facing communications
Collaborate with team members to support campaigns, launches, events, and communication initiatives
Stay current on social media trends, content formats, and audience engagement best practices