Marketing Communications Specialist

M W Watermark Llc • Holland, MI

6h • Onsite

About The Position

The Marketing Communications Specialist is responsible for creating, updating, and coordinating marketing and communication materials that support M.W. Watermark’s sales, customer service, engineering, manufacturing, and internal communication needs. This position is a hands-on role requiring strong organization, writing, design, photography, videography, and digital marketing skills.

This position will work closely with Sales, Engineering, Production, Customer Service, outside marketing contractors, and the company’s SEO/website-development provider. The SEO provider is responsible for completing major website updates, and the Marketing Communications Specialist is responsible for making routine WordPress updates, revising content, and coordinating website-related requests.

Requirements

• Bachelor’s degree in marketing, communications, graphic design, digital media, visual communications, or equivalent.
• Experience in marketing, communications, graphic design, digital content creation, photography, video production.
• Experience creating marketing materials, sales literature, digital content, email newsletters, presentations, and other business communications.
• Working knowledge of WordPress, including the ability to make routine content updates.
• Videography and photography experience.
• Experience with Adobe design and photo/video editing software or similar.
• Understanding of SEO, website content, digital marketing, and search engine marketing.
• Ability to understand technical products and convert technical information into clear marketing, sales, and communication materials.
• Strong organization skills and the ability to manage multiple projects, deadlines, requests, and priorities.
• Proficiency with Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
• Strong written and verbal communication skills.

Nice To Haves

• Motion graphics, animation, or video effects experience preferred.
• Experience creating photo-realistic renders from 3D product models preferred.
• Experience in manufacturing, industrial equipment, or other technical B2B markets preferred.
• Experience with Google/Bing Ads, email marketing platforms, website analytics, and social media management tools is a plus.

Responsibilities

• Create, update, and maintain marketing materials, including product literature, videos, presentations, website content, blog posts, email newsletters, and other customer-facing materials.
• Work with Sales and other departments to develop marketing content that supports lead generation, customer education, product promotion, and customer visits.
• Coordinate with outside marketing contractors and the company’s SEO provider to keep marketing projects moving and ensure outside work aligns with company needs.
• Make routine updates to the company website using WordPress, including editing or replacing text, images, videos, downloadable files, and other basic content.
• Take photos of equipment, aftermarket parts, production work, completed projects, company events, and other products or activities.
• Create photo-realistic renders of 3D product models for use on the company website, in sales literature, product manuals, presentations, and other marketing materials.
• Record and edit video content for marketing, sales, and training purposes.
• Create or assist with the creation of product or process animation clips for use in videos and presentations.
• Create and edit visual content using graphic design, photo editing, layout, and publishing software.
• Create polished company and product videos using video clips, animations, photos, renders, diagrams, text, music, voiceover, captions, and other visual elements.
• Assist in and report on SEM activities for Google/Bing ads and related campaigns.
• Create, schedule, and maintain content for company social media pages, including Facebook, LinkedIn, YouTube, and other platforms as needed.
• Assist Engineering with product manuals, including updating photos, diagrams, formatting, and technical written content as needed.
• Support internal company communications by creating and loading slide shows and display content on screens throughout the facility.
• Assist with company events by creating RSVP cards, signage, presentations, videos, and other event-related materials.
• Maintain consistent branding, messaging, formatting, and visual standards across all marketing materials/platforms and internal content.
• Organize and maintain company photos, videos, graphics, logos, templates, and related marketing assets in a clear and accessible file structure.
• Work in a self-directed manner while coordinating effectively with other employees and marketing contractors.
• Promote and contribute to a continuous improvement culture.
• Perform other related duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level