Marketing Communications Specialist, CFA

Pepperdine University • Malibu, CA

3d • $27 - $30 • Onsite

About The Position

The Marketing Communications Specialist serves as a member of the Integrated Marketing Communications (IMC) team and reports to the Associate Director of Alumni Marketing and Communications. In collaboration with the Associate Director and key university stakeholders, this role supports the Center for the Arts, the Weisman Museum, and the Fine Arts Division of Seaver College. The specialist executes campaigns and produces marketing materials across digital, email, print, web, and social media platforms. Using qualitative and quantitative data, the specialist evaluates the effectiveness of outreach efforts and supports continuous improvement in messaging, content, and engagement tactics. Through these efforts, the specialist deepens alumni engagement through the arts, represents Pepperdine to arts-minded audiences, and cultivates sustained support for the University.

Requirements

• A bachelor's degree.
• One year of experience in marketing, communications, or a related field (internships may be considered).
• Commitment to the University’s values, mission, and strategic goals.
• Able to serve as a visible, passionate advocate for the arts as part of Pepperdine University.
• Understanding of how alumni engagement contributes to or correlates with donor cultivation and successful fundraising for the University.
• Full awareness of the positive impact that good public relations has on the cultivation process of current and prospective donors for Pepperdine University. The future financial stability and growth of Pepperdine is in the hands of our generous donors, many of whom are alumni.
• Strong public speaking skills.
• Is personable and has service-driven guest service skills such as: warmly greeting office visitors, demonstrating polite, friendly, professional, and helpful telephone etiquette, and energetically engaging constituents at events.
• Is a self-starter who takes initiative to further the mission.
• Able to prioritize a myriad of assignments such that deadlines are ultimately met without constant supervision.
• Must be comfortable with coordinating volunteers and a team of interns, student employees, and full-time staff to coach and lead them to success as they support various alumni engagement efforts.
• Willingness to work evenings and weekends.
• Able to work effectively with individuals from different backgrounds.
• Able and willing to load/unload/carry/set up event supplies up to 50 lbs. with or without a reasonable accommodation.
• Able to demonstrate expertise with Apple and PC usage, Microsoft Office tools, Google Apps (Google Docs/Sheets/Calendars/etc).
• Ability to adapt quickly to new tools, systems, and processes.
• Familiarity with popular social media networks (i.e., Facebook, Instagram, LinkedIn, X, YouTube) for optimizing our ability to connect the public with the University and one another.

Nice To Haves

• Three or more years of experience (post-undergraduate graduation) in full-time roles related to key functions/duties of this position (marketing/communication; event/project management; administrative marketing support).
• Experience working with student and alumni volunteers on behalf of a college or university
• Knowledge of Pepperdine University software/tools such as The Raiser's Edge, OmniUpdate (website editing/management), Trumba, and/or Salesforce.

Responsibilities

• Plan, develop, and execute integrated marketing communications campaigns across email, print, web, and digital channels in support of the Center for the Arts, the Weisman Museum, and the Fine Arts Division.
• Draft and refine messaging in collaboration with stakeholders, and build targeted email journeys using Marketing Cloud.
• Coordinate the production and distribution of marketing materials, ensuring alignment with University brand standards and campaign goals.
• Maintain and update websites supporting CFA, the museum, and Fine Arts.
• Develop and publish content including event pages, calendar listings, alumni features, lifelong learning content, and program information.
• Ensure accuracy, consistency, and timely updates in coordination with campus partners.
• Support marketing and communication strategies for events, including registration setup, audience targeting, guest communications, and post-event follow-up.
• Partner with internal stakeholders to enhance attendance, engagement, and overall event effectiveness.
• Contribute to strategies that grow and engage alumni and arts-interested audiences.
• Support initiatives that increase participation, deepen connection to the University, and expand visibility of arts programs and offerings.
• Collect, analyze, and interpret data across email, web, social, and event platforms.
• Prepare regular reports to evaluate campaign performance and inform ongoing optimization of messaging and outreach strategies.
• Assist with onboarding, training, and coordination of student workers or interns, as applicable.
• Provide guidance on project tasks and ensure alignment with team workflows and standards.
• Perform other duties as assigned.
• Uphold the university's mission through work performed.

Benefits

• Robust and highly competitive benefits package

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level