Marketing Communications Specialist, Fire Service

MSA, The Safety Company • Cranberry Township, PA

6h • Hybrid

About The Position

MSA Safety is a purpose-driven company committed to deploying innovation and technology to help protect people and assets around the world. We are looking for passionate, motivated, and driven individuals to join our team. This role is available at two levels: Marketing Communications Specialist and Senior Marketing Communications Specialist. The specialist will lead the execution of marketing plan tactics, act as the main agency contact, write briefs, develop and manage timelines, and coordinate design reviews. They will also take ownership of MSA’s US & Canada media plan for all advertising, ensuring media buys strategically support campaign initiatives, negotiating buys, and overseeing advertising placement. The role involves creating tactical marketing plans for launches and events, managing email communications, leading event-planning subteams for tradeshows, managing campaign creation and lead-entry processes in CRM, and compiling results reports. The Senior Specialist will develop tactical marketing communication plans for the Fire Service Market, ensuring campaigns promote brand and message consistency. This role owns the implementation of tactical marketing campaigns from ideation to execution, including writing plans, developing creative concepts and assets, and overseeing execution. Responsibilities include planning and executing digital content, managing photo and video shoots, ensuring lead nurturing activities, planning and creating content for email campaigns, acting as the main contact for marketing agencies, analyzing campaign reports, overseeing tactical execution of marketing plans, planning and executing blog content, developing strategy for advertising campaigns, and developing social media editorial content.

Requirements

• 3 years of experience in marketing or advertising planning (for MarCom Specialist)
• 5 years’ experience in a marketing role (for Senior MarCom Specialist)
• Ability to implement product/project execution plans with limited supervision
• A thorough understanding of both existing and emerging marketing channels
• Capable of leveraging AI tools to develop, personalize, and optimize marketing content, campaigns, and insights for improved engagement and performance
• Strong negotiation skills
• Ability to think creatively
• Strong Project Management skills
• Ability to distill information from various sources into meaningful reports
• A sharp focus on detail and timeline management
• Ability to work within a deadline-oriented, fast paced team environment
• Past marketing strategy & goal development (for Senior MarCom Specialist)
• Ability to deliver consistent messaging across various channels (for Senior MarCom Specialist)
• Strong problem-solving and critical thinking skills (for Senior MarCom Specialist)
• Strong Verbal and Written Communication Skills (for Senior MarCom Specialist)
• Strong Organizational and Problem-Solving Skills (for Senior MarCom Specialist)
• Undergraduate BA/BS Degree (Business/Marketing/Communications focus) (for MarCom Specialist)
• Undergraduate BA/BS Degree (for Senior MarCom Specialist)
• Business, Journalism, Communications, or Marketing concentration (Preferred Education for Senior MarCom Specialist)

Nice To Haves

• Advertising or interactive agency experience
• Experience with online strategies & emerging digital technologies

Responsibilities

• Leads execution of marketing plan tactics.
• Acts as main agency contact, writes briefs that drive creative, develops and manages timelines, and coordinates design reviews with internal audiences.
• Takes ownership of MSA’s US & Canada media plan for all advertising in those regions.
• Ensures media buys strategically support campaign initiatives.
• Negotiates media buys and oversees advertising placement process to ensure creative and content is aligned with campaign.
• Creates tactical marketing plans to support launches and other initiatives or events.
• Manages the creation and distribution of all end-user and distributor email communications and makes recommendations to improve strategy and approach.
• Leads event-planning subteams for tradeshows.
• Manages campaign creation and lead-entry processes in CRM.
• Compiles and analyzes results reports for Integrated Marketing Manager’s review.
• Develops tactical marketing communication plans for the Fire Service Market based on strategy provided by the Regional Marketing Communications Manager and Segment Teams.
• Ensures campaigns promote brand and message consistency.
• Planning and executing digital content for website properties and blog, including images and copy.
• Managing photo and video shoots tied to marketing campaigns.
• Ensuring appropriate execution for lead nurturing activities tied to campaigns, trade shows, and events.
• Planning and creating content for email campaigns, including newsletter content.
• Acting as main contact for marketing agencies, including managing their workload.
• Analyzing and presenting comprehensive campaign reports.
• Oversees tactical execution of marketing plans done by internal teams and vendor partners including interactive, online advertising, social media, and media relations initiatives, assuring message and brand consistency.
• Plans and executes blog content, including determining article topics, writing articles and/or managing freelance writers, as well as email and social campaigns promoting blog content.
• Develops strategy for regional and national advertising campaigns in US & Canada.
• Responsible for development of social media editorial content, ensuring creative is in line with documented content strategy.
• Oversees community management activities, working with internal and external teams to support timely follow up with customer comments.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level