Marketing Communications Specialist II

Galloup•Conshohocken, PA

About The Position

Reporting to the Marketing Manager, the Marketing Communications Specialist II is a key member of the Marketing Team. The Marketing Communications Specialist II will be responsible for the creation of and execution of marketing assets and campaigns supporting The Kendall Group's business initiatives.

Requirements

Work Experience: 3 years of marketing/marketing communications experience
Education: Bachelor’s degree in marketing or related field, or commensurate experience
Analytics/Computer Skills: High competency in Microsoft Office applications including Word, Excel, PowerPoint, and Outlook; experience working with design platforms and tools; knowledge of digital communication channels and measurement practices; experience working in email or marketing automation platforms such as HubSpot; strong analytical skills
Organization Skills: Highly organized with very strong attention to detail; ability to manage multiple projects simultaneously in a dynamic environment
Cross-functional skills: Ability to work effectively independently and in a team environment; high degree of creativity and ability to translate information from product and technical teams into customer-focused/friendly language
Communication Skills: Excellent listening, written, and verbal communication skills; advanced copywriting and proofreading skills; proficiency in design, writing, editing, and project management; knowledge of digital communication channels, omni-channel campaign execution, and measurement practices
Physical, Mental and Visual Skills: Ability to see, talk, and hear; ability to sit for 8 hours a day; reasonable accommodations may be made to enable individuals with disabilities to perform essential functions
Physical Environment: Normal office environment
Travel: Occasional travel for meetings or conferences

Nice To Haves

Work Experience: 3+ years of marketing/marketing communications experience, B2B preferred; experience in electrical/industrial distribution
Analytics/Computer Skills: Experience working in marketing automation platforms; HubSpot preferred

Responsibilities

Campaign Development
Design and develop marketing campaigns (content, execution, delivery) to support sales goals and event marketing using all marketing methodologies: email, web SEO, social media, and print, ensuring all campaign materials are presented timely and accurately
Collaborate with sales and marketing teams to develop customer-centric and coordinated messages to grow opportunities, promote customer acquisition, influence external audiences, build brand awareness, elevate visibility within industry markets, and enhance sales enablement
Deploy targeted communications to customers using marketing automation platforms to launch and track results
Work with supplier teams to leverage applicable supplier content and ensure all supplier usage/brand guidelines are being followed
Increase brand recognition through communication of the corporate value proposition(s) via email, web, print, and other channels
Asset and Collateral Creation
Write and design compelling and consistent brand messages for various marketing assets including emails, newsletters, website content, landing pages, brochures, videos, banner ads, social media, and branding elements
Effectively communicate complex messages in a variety of communication forms to varying audiences
Support event marketing and sales promotion needs with material creation such as print collateral, signage, forms, web and email promotions, and social media content
Work with E-commerce team to design visually compelling assets, icons, and banner ads for use across desktop and mobile responsive website
Develop appropriate website content and landing pages, ensuring best practices are followed (working with in-house or external partners)
Maintain good working knowledge of platforms (creative, CMS, marketing automation, CRM, social publishing) and tools utilized in content creation and deployment
Perform other duties as assigned