Marketing Communications Professional III

California State University•Fullerton, CA

6d•Onsite

About The Position

Under general direction of the Senior Associate Athletics Director, the Marketing Communications Professional III is responsible for developing overall marketing, content creation, promotions, fan experience, and ticketing plans for the entire Athletics department. Assist with preparation of season marketing and communications plan, content, advertising, social media outreach, and video messaging to enhance the intercollegiate athletic events experience. Create ticket plans, season and individual tickets, special promotions, and group tickets. Coordinate grassroots marketing plan by overseeing and utilizing "Street Team” in reaching out to youth sports, youth organizations local city events, group nights, and ticketed events. Assist with overseeing other marketing team members, student employees, volunteers, and other key event personnel. Provide assistance with the budgetary process for marketing and fan experience areas. Perform other duties as assigned.

Requirements

Equivalent to a bachelor’s degree in a related field and four years of relevant experience.
Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis.
An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
Works independently under general supervision, performs advanced work by exercising significant authority for most marketing and communications projects and responsibilities.
Projects involve the execution of public affairs, media relations, publications, and marketing programs.
The work is more complex, broader in scope and has significant impact on the success of the project or program.
Applies professional knowledge or expertise in one or more specialty area, including developing and implementing strategic marketing and/or communication plans and initiatives.
Work is focused on ensuring alignment with overall objectives.
Demonstrates advanced discernment in selecting methods and techniques for obtaining solutions.
Often accountable for smaller programs/projects or a major portion of a larger program/project.
Oversees complex projects and initiatives to promote the university’s brand image and reputation.
In collaboration with management, assesses, formulates, and evaluates marketing programs, processes, and procedures.
Decision-making is based on marketing and communication best practices, standards, and guidelines; university policy; and overall marketing strategies and goals.
The work involves daily contact with university management, members of the media, and other key constituencies.
Conducts media outreach to build relationships and university credibility with the media.
Handles multiple work priorities and may provide lead work direction with accountability for results.
Thorough and advanced knowledge and understanding of marketing, branding, communications, public relations, and related roles.
Thorough knowledge of and ability to effectively use media outlets including planning media coverage and media publicity campaigns for the university and events.
Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
Demonstrated competence in independently applying advanced judgment to create and implement strategies and initiatives.
Proven experience in developing and implementing strategies and campaigns, with a record of accomplishment of achieving measurable results.
Advanced analytical and organizational skills to organize, prioritize and manage the successful completion of initiatives and projects within time and budget constraints.
Ability to analyze and select pertinent facts and integrate them into communication vehicles.
Strong story development and journalistic writing skills, as well as advanced editorial skills.
Knowledge of interview techniques and the ability to define and deliver media messages.
Working knowledge of marketing and research techniques and methods.
Ability to apply market research to identify communication needs and target audiences.
Ability to apply appropriate statistical techniques and methods to research.
Advanced public and internal relations skills to effectively represent the university, engage and collaborate with internal stakeholders, and manage and/or negotiate vendor partnerships.
Advanced communication and interpersonal skills to build and foster strong relationships as well as drive change initiatives.
Advanced skill in mentoring or overseeing the work of others.
Advanced skill to appropriately use technology and relevant event planning and management tools.
A background check (including a criminal records check) must be completed satisfactorily and is required for employment.
CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information.
Failure to complete the background check satisfactorily may affect the continued employment of a current CSU employee who was conditionally offered the position.

Nice To Haves

Previous marketing, communication, and fan experience preferably in an athletics environment.
Involvement with and strong ability to cultivate positive working relations producing a high level of customer satisfaction is preferred.
Knowledge of title fundamentals of public affairs and/or media relations, as well as some exposure to marketing and marketing research.
Possession of strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles.
Ability to serve as a media spokesperson and/or senior editor.
Working knowledge of copyright and other applicable laws, pertaining to publications and the media.
Thorough knowledge of web communication techniques, vehicles, and formats.
Ability to effectively use web technology to achieve communication goals.
Ability to analyze and select pertinent facts and integrate them into communication vehicles.
Possession of strong story development and journalistic writing skills, as well as advanced editorial skills.
Knowledge of interview techniques and the ability to define and deliver media messages.
Working knowledge of marketing and research techniques and methods.
Ability to apply market research to identify communication needs and target audiences.
Ability to apply appropriate statistical techniques and methods to research.
Possession of exceptional interpersonal skills, including strong public speaking, listening, and interpretive skills.
Ability to provide lead work direction.
Working knowledge of popular social media outlets with the ability to schedule, submit information, and regulate content.

Responsibilities

Developing overall marketing, content creation, promotions, fan experience, and ticketing plans for the entire Athletics department.
Assisting with the preparation of season marketing and communications plan, content, advertising, social media outreach, and video messaging to enhance the intercollegiate athletic events experience.
Creating ticket plans, season and individual tickets, special promotions, and group tickets.
Coordinating grassroots marketing plan by overseeing and utilizing "Street Team” in reaching out to youth sports, youth organizations local city events, group nights, and ticketed events.
Assisting with overseeing other marketing team members, student employees, volunteers, and other key event personnel.
Providing assistance with the budgetary process for marketing and fan experience areas.
Performing other duties as assigned.