Marketing Communications Professional III, Office of the Provost

California State University, Fullerton•Fullerton, CA

21h•$5,877 - $8,561•Onsite

About The Position

The Office of the Provost and Vice President for Academic Affairs plans and manages all academic and instructional resources that support the teaching, scholarship, and research mission of Cal State Fullerton. The office strives to serve as a central resource for the campus community, ensuring quality academic programming and fostering partnerships with both internal and external stakeholders to promote and support faculty and student success. The Office of the Provost achieves this by empowering faculty, staff, administrators, and students with the knowledge and support necessary so that we can each carry out our individual roles in fulfilling our university’s mission. We seek an exceptional individual to join our Operations team as the Marketing Communications Professional III, Office of the Provost. The ideal candidate in this role should have a positive attitude and an active, energetic mind characterized by highly ethical practices and a commitment to inclusivity, openness, flexibility, integrity, and kindness.

Requirements

Equivalent to a bachelor’s degree in a related field and four years of relevant experience. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis.
An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
Works independently under general supervision, performs advanced work by exercising significant authority for most marketing and communications projects and responsibilities.
Projects involve the execution of public affairs, media relations, publications, and marketing programs.
Applies professional knowledge or expertise in one or more specialty area, including developing and implementing strategic marketing and/or communication plans and initiatives.
Work is focused on ensuring alignment with overall objectives.
Demonstrates advanced discernment in selecting methods and techniques for obtaining solutions.
Often accountable for smaller programs/projects or a major portion of a larger program/project.
Oversees complex projects and initiatives to promote the university’s brand image and reputation.
In collaboration with management, assesses, formulates, and evaluates marketing programs, processes, and procedures.
Decision-making is based on marketing and communication best practices, standards, and guidelines; university policy; and overall marketing strategies and goals.
The work involves daily contact with university management, members of the media, and other key constituencies.
Conducts media outreach to build relationships and university credibility with the media.
Handles multiple work priorities and may provide lead work direction with accountability for results.
Thorough and advanced knowledge and understanding of marketing, branding, communications, public relations, and related roles.
Thorough knowledge of and ability to effectively use media outlets including planning media coverage and media publicity campaigns for the university and events.
Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
Demonstrated competence in independently applying advanced judgment to create and implement strategies and initiatives.
Proven experience in developing and implementing strategies and campaigns, with a record of accomplishment of achieving measurable results.
Advanced analytical and organizational skills to organize, prioritize and manage the successful completion of initiatives and projects within time and budget constraints.
Ability to analyze and select pertinent facts and integrate them into communication vehicles.
Strong story development and journalistic writing skills, as well as advanced editorial skills.
Knowledge of interview techniques and the ability to define and deliver media messages.
Working knowledge of marketing and research techniques and methods.
Ability to apply market research to identify communication needs and target audiences.
Ability to apply appropriate statistical techniques and methods to research.
Advanced public and internal relations skills to effectively represent the university, engage and collaborate with internal stakeholders, and manage and/or negotiate vendor partnerships.
Advanced communication and interpersonal skills to build and foster strong relationships as well as drive change initiatives.
Advanced skill in mentoring or overseeing the work of others.
Advanced skill to appropriately use technology and relevant event planning and management tools.
A background check (including a criminal records check) must be completed satisfactorily and is required for employment.

Nice To Haves

Experience working in higher education, particularly within academic affairs, student success, or administrative environments.
Experience supporting executive-level communications and special projects.
Experience with Omni CMS (formerly OmniUpdate) or similar higher education web content management systems.
Experience developing and implementing integrated digital marketing campaigns.
Knowledge of accessibility standards, Section 508 compliance requirements, and web governance practices.
Experience in creating graphic design, branding, and marketing collateral.
Experience using analytics and performance metrics to measure communication effectiveness and guide continuous improvement.

Responsibilities

Leading communication, marketing, web development, website administration, and special project initiatives that support the division's mission and goals.
Researching, planning, coordinating, and implementing projects that enhance the division's visibility, engagement, and operational effectiveness.
Developing and executing comprehensive communications and marketing strategies.
Creating, writing or editing materials, and disseminating print and digital content.
Managing and maintaining Academic Affairs websites.
Supporting or maintaining social media presence.
Serving as a primary communications resource for the Office of the Provost, ensuring consistent messaging, and alignment with CSU and CSUF brand standards, accessibility compliance, and high-quality user experiences across digital and traditional platforms.
Other duties as assigned.