Marketing Communications Manager

Baya Systems • Austin, TX

1d • Remote

About The Position

Baya Systems is a fast-moving Series B startup focused on software-driven, unified fabric solutions for single-die and multi-die systems in the emerging chiplet era. We design and license disruptive intellectual property for semiconductor chips, supported by software development platforms to simplify design and reduce time to market. Our solutions enable partners to innovate in markets such as data center, infrastructure, AI, Automotive, and Edge IoT. We are seeking energetic and dedicated individuals who share our passion for enabling innovation and excellence in the semiconductor industry.

This is a high-impact role for a driven and technically literate Marketing Communications Manager to drive and execute Baya's communications strategy across channels. It sits at the intersection of product, sales, and brand, requiring the ability to translate complex semiconductor and chiplet concepts into compelling narratives for diverse audiences. The role involves owning messaging, content, and campaign execution to fuel pipeline, build category credibility, and accelerate design wins. Collaboration with Product, Applications Engineering, and Sales teams is key to producing relevant materials throughout the customer journey.

Requirements

• 8+ years of marketing communications experience, with at least 3 years in semiconductor, EDA, IP licensing, or adjacent deep tech.
• Proven ability to write confidently about technical topics — you don't need to be an engineer, but you need to earn the respect of one.
• Strong track record managing integrated campaigns with measurable pipeline impact.
• Experience with CRM and marketing automation platforms (HubSpot, Salesforce, Marketo or similar).
• Familiarity with MS Office suite, Email campaign tools (Mailchimp).
• Familiarity with AI-driven marketing skill sets.
• Excellent written and verbal communication skills in English.
• Comfortable working across time zones and collaborating with distributed teams.
• Self-starters that are hands on and driven to move fast.

Nice To Haves

• Experience at a fabless semiconductor company, IP licensor (e.g. Arm, Cadence, Synopsys ecosystem), or EDA vendor.
• Familiarity with the chiplet ecosystem: UCIe, CXL, die-to-die interfaces, and the broader disaggregated silicon trend.
• Experience managing or mentoring junior marketing staff.
• Fluency in a second language relevant to key markets.
• Background or degree in Electrical Engineering, Physics, or Computer Science — or demonstrable depth in semiconductor products (SoC, chiplet architectures, interconnect IP, ASIC, power ICs).

Responsibilities

• Support content roadmap: whitepapers, application notes, IP briefs, case studies, blog posts, and video scripts targeted at IC design engineers, SoC architects, FAEs, and procurement decision-makers.
• Translate complex technical concepts — chiplet interconnect, fabric architecture, multi-die integration — into clear, differentiated messaging for both technical and executive audiences.
• Collaborate with Applications and Product teams to ensure technical accuracy and relevance across all materials.
• Plan and execute multi-channel marketing campaigns aligned to IP product launches, partnership announcements, and trade show calendars.
• Manage email marketing, LinkedIn, industry publications (e.g. EE Times, Semiconductor Engineering, IEEE Spectrum), and sponsored placements.
• Track campaign performance across MQL and pipeline metrics; iterate rapidly based on results.
• Manage relationships with industry analysts (e.g. Gartner, Omdia, Linley Group) and technical press; coordinate press releases and media briefings.
• Develop and maintain Baya's brand voice and visual guidelines; ensure consistency across all customer-facing assets.
• Support executive thought leadership and speaking submissions for key industry events (Hot Chips, OCP Summit, IEEE, DAC, CES, etc.).
• Produce and maintain sales collateral including pitch decks, IP licensing one-pagers, competitive battlecards, and FAE toolkits.
• Partner with Sales and Business Development teams to tailor messaging for key verticals: datacenter, AI infrastructure, automotive, and Edge IoT.
• Support conversion through the customer journey with announcements, targeted content and technical positioning.

Benefits

• Competitive base salary benchmarked to market (US and UK ranges available)
• Performance bonus tied to individual and company OKRs
• Equity / options package with 4-year vest and 1-year cliff
• Flexible working — remote-friendly with hub offices in Santa Clara, Austin, Cambridge, and London
• Budget for industry events, training, and professional development
• A lean, high-ownership environment where your work is visible and your voice matters
• Compensation: Salary commensurate with experience
• Performance incentives
• Comprehensive medical, dental, and vision benefits
• 401(k) retirement plan
• Equity

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed