Marketing & Communications Manager

Second Helpings Inc•Indianapolis, IN

5d•Onsite

About The Position

About Second Helpings At Second Helpings, we envision a community where everyone has enough nourishing food and ample opportunities to thrive. Our mission is to address hunger today and build self-sufficiency to prevent hunger tomorrow. Founded in 1998 by three chefs, Second Helpings remains true to its core mission while the ability to serve our community has continued to grow. To date we have rescued nearly 55 million pounds of food and distributed nearly 21 million meals through our 200 + area partners. The Second Helpings building is a vibrant and active one, fostering a collaborative work environment. The organization relies on a steady and dedicated volunteer corps that is in the building during most open hours, and it sees present and former culinary job training students coming and going regularly. Food and food culture are ever-present. JOB SUMMARY This position serves as lead storyteller and is responsible for leading all of Second Helpings’ marketing and communications efforts through innovative content creation, consistency of voice, and effective project management to enhance Second Helpings’ image in the broader marketplace. The Marketing & Communications Manager role is pivotal to the Second Helpings development team, working collaboratively throughout the year on projects to support annual operating funds and signature fundraising events like Tonic Ball, Corks & Forks and Giving Tuesday. This manager also supervises the Multimedia Designer and any potential interns. Additionally, this role works closely with our program staff to highlight and celebrate our community partnerships, recruit students for our Culinary Job Training program, and attract volunteers to support our mission. A successful candidate will be comfortable working both independently and collaboratively within a small, close-knit team, and thrive in a fast-paced, deadline-driven environment. Must be able to communicate effectively with a diverse range of stakeholders.

Requirements

Excellent written and verbal communication skills
Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities
Proven results in implementing marketing and communications strategic plans
Strong attention to detail and exceptional proofreading skills
Demonstrated ability to work on multiple projects simultaneously while managing deadlines
Proactive and independently manages projects to completion
High level of creativity and strong sense of visual design
Proven results in content creation and managing social media platforms (Facebook, X, Instagram, TikTok, YouTube) and analytics technologies to engage a diverse audience
Understand and analyze marketing reports, analytics and performance across various marketing channels/outlets
Experience with the web content management platform WordPress
Proficiency in Microsoft Office, Sharepoint, Google Drive, Salesforce, Pardot, Hootsuite
Demonstrated successful experience writing press releases and negotiating with media
Experience overseeing the design and production of print materials and publications
Bachelor’s degree in marketing, public relations, journalism, or a related field preferred. Relevant experience can be substituted for a degree.
At least 3 years of relevant professional experience in a nonprofit setting.

Nice To Haves

Experience in Adobe Creative Suite and video editing software (Edits, Capcut) is desirable
Experience working with volunteers is desirable

Responsibilities

Responsible for editorial direction, design direction, production and distribution of all publications (print and digital).
Develop, research, and write the monthly enews, biannual printed newsletter, annual sustainability report, and other publications.
Lead marketing/advertising for fundraising events, coordinate messaging, and help team execute events through active participation on event day(s).
Coordinate media interest in Second Helpings and ensure regular contact with media through proactive media outreach as well as fielding media requests.
Work with Multimedia Designer to coordinate the appearance of all print and electronic materials such as letterhead, use of logo, brochures, etc.
Act as the organization’s representative at select events and outreach opportunities.
Work with leadership to write content and remarks for the organization’s CEO and senior staff as needed.
Serve as the organization’s webmaster, keeping content up-to-date and developing compelling blog content.
Manage Second Helpings’ social media presence including Facebook, Instagram, X, TikTok, and YouTube.
Drive strategy to increase social media and online engagement.
Lead social media content creation, including storytelling through writing, posts, pictures, and video content.
Monitor, report and present on online engagement analytics (web, email, social media, earned media)
Leverage key engagement metrics across platforms to optimize content, messaging and distributions