Marketing Communications Manager

Xylem•Morrisville, NC

About The Position

Xylem is a Fortune 500 global water solutions company dedicated to advancing sustainable impact and empowering the people who make water work every day. As a leading water technology company with 23,000 employees operating in over 150 countries, Xylem is at the forefront of addressing the world's most critical water challenges. We invite passionate individuals to join our team, dedicated to exceeding customer expectations through innovative and sustainable solutions. The Role Xylem is looking for a Marketing Communications Manager to lead messaging and campaigns for our Gas business. This is a high-impact role where you’ll own how we show up in the market—balancing long-term brand development with highly targeted Account-Based Marketing (ABM) that moves key accounts forward.

Requirements

5 plus years of experience in B2B marketing or marketing communications
Proven success developing and executing integrated marketing campaigns
Experience with Account-Based Marketing (ABM) strongly preferred
Strong project management skills and ability to manage multiple priorities
Excellent communication skills—both strategic and detail-oriented
Analytical mindset with the ability to translate data into action
Experience with marketing automation (e.g., Marketo) and CRM platforms (e.g., Salesforce)
Familiarity with SEO/GEO and website content management
Experience in events, PR, or media relations is an asset
A collaborative approach and comfort working in a matrixed organization

Responsibilities

Shape Our Voice & Campaign Strategy Develop and own a cohesive messaging framework for Sensus Gas solutions Lead integrated marketing campaigns that balance brand awareness with ongoing customer nurture Measure and optimize campaign performance, focusing on what truly drives results
Drive Account-Based Marketing (ABM) Design and execute targeted ABM programs for high-value accounts Leverage insights and data to deliver personalized, high-impact messaging Partner closely with sales to align marketing efforts with account strategies
Own Our Digital Presence Manage and optimize gas-related content across our website Lead SEO and emerging Generative Engine Optimization (GEO) strategies Ensure alignment and consistency across Sensus and enterprise branding
Lead Events & Media Engagement Own strategy and execution for key industry events Identify and secure speaking opportunities; manage content development Build relationships with industry media and drive positive coverage
Build a Scalable Content Engine Create and operationalize a sustainable content development process Drive production of high-quality thought leadership and technical content Manage the full lifecycle of marketing assets—from creation to distribution
Stay Ahead of the Curve Monitor trends, tools, and best practices in B2B marketing Continuously refine programs based on data, insights, and competitive intelligence

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