Marketing Communications Manager

EDCO PRODUCTSORPORATED • Hopkins, MN

1d • Onsite

About The Position

The Marketing Communications Manager owns EDCO’s communications planning and content strategy across external and internal marketing channels. This role transforms Marketing priorities into compelling stories, campaigns, and messaging with the goal of engaging customers, supporting sales, strengthening the brand, and driving business growth.

Requirements

• Bachelor’s degree in Marketing, Communications, Creative/Professional Writing, or related field (or equivalent experience)
• 5+ years experience in Marketing copywriting field, ideally with Product Marketing background
• Excellent interviewing and storytelling skills
• Ability to simplify technical information into customer-focused messaging
• Portfolio demonstrating strong copywriting and storytelling across multiple channels
• Experience identifying communication opportunities to strengthen a brand, educate target audiences, and support strategic business objectives
• Strong organizational skills; comfortable juggling multiple deadlines and projects
• Experience with website maintenance tools (Core and WordPress)
• Solid communication skills and keen attention to detail
• Ability to build project timelines to meet deadlines
• Experience managing concurrent campaigns

Responsibilities

• Translate annual and quarterly marketing priorities into communications plans
• Own the editorial/content calendar
• Recommend communication strategies for campaigns and product launches
• Coordinate communication timelines and deliverables across campaigns, product launches, promotions, and internal initiatives
• Ensure communications are aligned with audience needs, channel strategy, and business objectives
• Partner with internal teams and external vendors to execute planned marketing initiatives and support cross-functional communications projects
• Identify opportunities for proactive storytelling
• Own development of compelling marketing copy across digital and traditional channels, including: literature/brochures, sell sheets, presentations, case studies, web content, video storyboarding and scripting, email, social, and more
• Interview internal subject matter experts to develop authentic, technically accurate content
• Develop both long-form content (ex. blog articles) and short-form content (ex. headlines and CTAs for static paid and organic assets)
• Partner with team or external resources for production of graphic assets
• Support product launches with messaging and materials
• Identify content gaps and recommend new opportunities
• Create and maintain reusable messaging frameworks, product positioning statements, campaign copy, and sales enablement language
• Review and edit marketing materials for clarity, accuracy, brand consistency, and customer impact
• Develop and drive messaging standards consistently across all channels
• Serve as organization’s primary steward of brand voice, ensuring consistent messaging across departments, audiences, and channels
• Document and maintain brand guidelines for developed brand voice
• Provide guidance to internal stakeholders on appropriate brand voice, tone, messaging, and content standards
• Monitor communication performance across marketing channels
• Analyze campaign engagement and recommend improvements as well as identify wins
• Use performance data, customer insights, and sales feedback to refine messaging and content strategy
• Share content performance insights and recommendations with the Marketing team to support continuous improvement
• Manage assigned communications projects from concept through completion, ensuring timelines, approvals, and deliverables are met
• Support internal communications needs related to company updates, employee engagement, brand awareness, and cross-functional initiatives

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level