Marketing & Communications Manager

Geneo

About The Position

Geneo is seeking a Marketing & Communications Manager to join our integrated marketing team with a strong emphasis on consumer marketing, brand growth, and demand generation. This role is ideal for a creative and data-driven marketer who can seamlessly move between developing compelling brand storytelling, executing high-performing digital campaigns, and building marketing programs that drive both provider adoption and consumer demand. Reporting to the Senior Manager of Integrated Marketing, this role will play a critical part in growing awareness and preference for Glo2Facial among consumers while supporting provider marketing initiatives that help clinics attract and retain patients. The Marketing & Communications Manager will collaborate closely with Social Media, Events, Sales, and Customer Success teams to create an integrated experience across every consumer and provider touchpoint.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
3–5 years of experience in consumer marketing, digital marketing, brand marketing, communications, or a related field.
Demonstrated experience developing B2C marketing campaigns focused on brand awareness, customer acquisition, engagement, and demand generation.
Exceptional writing, editing, and storytelling skills with the ability to adapt messaging across both consumer and professional audiences.
Experience creating marketing content across email, SMS, websites, landing pages, digital advertising, and campaign assets.
Experience supporting paid media initiatives across platforms such as Google, Meta, Pinterest, or similar channels.
Proficiency with HubSpot, including workflows, automation, segmentation, email marketing, and reporting.
Strong understanding of customer journeys, lifecycle marketing, and retention strategies.
Ability to analyze marketing performance metrics and translate data into actionable recommendations.
Highly organized with strong project management and time management skills.
Ability to manage multiple priorities and work independently in a fast-paced environment.
Strong collaboration skills with the ability to partner effectively across marketing, sales, events, social media, and leadership teams.

Nice To Haves

Experience in the aesthetics, skincare, beauty, wellness, or healthcare industries.
Experience marketing to both consumer (B2C) and professional/provider (B2B) audiences.
Familiarity with SEO, AEO, GEO, and evolving AI-driven search and content optimization practices.
Experience with customer retention, loyalty, or lifecycle marketing programs.
Experience supporting product launches, experiential marketing, or consumer brand campaigns.
Familiarity with marketing analytics platforms, dashboards, and attribution reporting.

Responsibilities

Lead the development of B2C marketing campaigns that build awareness, consideration, and demand for Glo2Facial among consumers.
Develop educational and inspirational content that drives consumers to actively seek out Glo2Facial treatments and partner providers.
Support patient acquisition and retention initiatives through email, SMS, paid media, landing pages, and digital campaigns.
Create compelling consumer messaging that communicates treatment benefits, outcomes, differentiation, and brand positioning.
Partner with Social Media to align paid, organic, influencer, and promotional initiatives to maximize brand visibility and engagement.
Support consumer-focused promotions, seasonal campaigns, treatment awareness initiatives, and product launches.
Analyze consumer behavior, campaign performance, and engagement metrics to optimize messaging, targeting, and conversion.
Help shape the customer journey from awareness through consideration, appointment booking, treatment experience, and loyalty.
Write and edit compelling copy across email, SMS, websites, digital advertising, landing pages, and campaign assets while maintaining Geneo's brand voice and clinical credibility.
Develop high-performing copy for paid media channels including Google, Meta, Pinterest, YouTube, and emerging digital platforms.
Create content that supports both consumer education and provider engagement.
Apply AEO and GEO best practices to improve visibility across search engines, AI-powered search experiences, and generative answer platforms.
Maintain strong editorial standards across all marketing materials, ensuring consistency, accuracy, and brand alignment.
Support provider-facing marketing initiatives, sales enablement materials, promotional campaigns, and practice growth programs.
Develop collateral, email campaigns, and communications that help providers successfully market Glo2Facial within their businesses.
Partner with Sales to support lead generation efforts, nurture programs, and provider communications.
Assist with trade marketing initiatives, educational campaigns, and industry event communications.
Own and manage HubSpot workflows, automation, segmentation, and nurture campaigns across both B2C and B2B audiences.
Build and execute email and SMS campaigns that drive engagement, retention, and conversion.
Support lead management, MQL tracking, and sales alignment initiatives.
Build reporting dashboards and analyze campaign, funnel, and customer performance metrics.
Translate marketing data into actionable insights that improve campaign performance and customer engagement.
Support development of campaign messaging, brand narratives, and outward-facing communications.
Write and maintain website content that reflects current campaigns, products, and brand initiatives.
Develop internal communications including product launches, campaign updates, and organizational announcements.
Support event, activation, and experiential marketing communications.
Maintain press materials, fact sheets, brand resources, and marketing assets.
Monitor industry trends, consumer behavior, competitive activity, and cultural moments to identify opportunities for growth and innovation.