Marketing & Communications - Electricity Demand Side Management

OEC•Oakville, ON

2d•CA$85,000 - CA$95,000•Onsite

About The Position

This position is a cross-functional role responsible for the marketing and communication of energy efficiency and initiatives, supporting the Oakville Hydro portfolio. The successful candidate will bring a “get-it-done” attitude to the team, and act as a brand ambassador. You will be a key member of the Marketing & Communications team, reporting to the Manager, Brand Strategy and Marketing.

Requirements

Post-secondary degree or diploma in Marketing, Communications, or a related discipline.
Minimum 3+ years of relevant work experience.
Strong background in communications, marketing, or public engagement, preferably in a utility or public-sector environment.
Familiarity with Ontario’s energy regulatory environment and IESO programs is a strong asset.
Exceptional communication, presentation, and stakeholder management skills.
Demonstrated experience managing social media content and strategy.
Proven ability to manage cross-functional projects with diverse internal and external partners.
Experience with data analysis, reporting tools, and content development (web, social, print).

Nice To Haves

Familiarity with Ontario’s energy regulatory environment and IESO programs is a strong asset.

Responsibilities

Supports Electricity Demand Site Management (eDSM)'s communications programs, events, and initiatives through coordination, planning, execution, and performance measurement.
Plays an important role in advancing customer and stakeholder engagement through clear communication, outreach, and administrative support.
Contributes to the planning and delivery of community engagement activities, guides participants through eligibility and application processes, and conducts initial assessments to support program implementation.
Develops marketing collateral, internal and external communications, event and promotional materials, news releases, and website and social media content.
Create effective communication strategies for all programs and initiatives.
Prepare briefings, reports, media releases, and presentations.
Develop engaging and informative content across various platforms, including web, email, print, and social media (e.g., X/Twitter, Facebook).
Oversee social media presence for outage management, enhance brand awareness, and reinforce messaging.
Track engagement metrics and adapt strategies to optimize impact and outreach.
Maintain consistent, clear, and professional messaging across all communication channels.
Manage the planning and execution of internal/external events for promoting all customer programs, i.e. trade shows, workshops, and obtain budget approval.
Lead the marketing, planning, communication, and reporting of electricity Demand-Side Management (DSM) programs in accordance with IESO guidelines and regulatory standards.
Create targeted marketing plans and campaigns for specific customer classifications.
Utilize social media and direct email to promote program opportunities effectively.
Coordinate program update sessions and pursue them if deemed beneficial.
Prepare displays and materials for distribution, as needed, while leveraging the Save ON Energy brand.
Review and support customer marketing campaigns through social media and bill inserts.
Identify opportunities to boost participation in both provincial and local conservation initiatives.
Use the website and social media to provide program support materials and continue to enhance the Save ON Energy brand.
Design and execute marketing campaigns aimed at increasing awareness and participation in energy conservation offerings.
Represent the company at community outreach events and customer engagement activities.
Coordinate projects as needed, monitor progress and enhance efficiency.
Organize meeting and provide administrative support.