Director of Marketing, Marketing Communications & Demand Generation

Enovis•Carlsbad, CA

5d•Onsite

About The Position

At Enovis™ we pay attention to the details. We embrace collaboration with our partners and patients, and take pride in the pursuit of scientific excellence — with the goal of transforming medical technology as we know it. Because that’s how we change the lives of patients for the better. And that’s how we create better together. Why work at Enovis? See for yourself. As a key member of BAS Marketing you will play an integral part in helping Enovis drive the medical technology industry forward through transforming patient care and creating better patient outcomes. Job Title: Director of Marketing, Marketing Communications & Demand Generation Reports To: VP, Marketing Location: Carlsbad, CA Business Unit Description: Enovis is a market leader in bracing and supports. Trusted by clinicians, professional athletes and active people from all walks of life, our innovative products and technologies are designed to enhance performance, protection and recovery for the knee, hip, shoulder, back, ankle and more. Our flagship brand, DonJoy, pioneered the concept of functional knee bracing more than 40 years ago. Since then, we have continued to advance bracing technology, reshaped the care path with MotionMD, and added recognized brands to our family, including Aircast, Procare and Exos. Look for us on the field, in the gym and around town. Job Title/High-Level Position Summary: Want to join the best team in DME? We are looking for a Director of Marketing Communications. The Director of Marketing Communications at Enovis’ Bracing and Supports is the trusted voice that guides, directs, and implements the expression of our product brands—DonJoy, Aircast, Exos, MotionMD and Procare—both internally and externally. With a proven track record in multi-media communication and execution, a history of successful management, and a problem-solving attitude, this role oversees the day-to-day activities to ensure quality work is produced and implemented on time, on brand, and on budget. This role is responsible for building and executing integrated marketing campaigns that strengthen brand positioning, drive qualified demand, and improve marketing effectiveness through scalable processes, data, and technology. The ideal candidate is both strategic and hands-on—capable of shaping narrative and messaging while also building the digital engine and operational backbone required to deliver measurable growth. The position is expected to work closely with Product management, Corporate Marketing, and Sales for Optimizing messaging across channel to meet the company growth and profitability objectives. Serves as the connective tissue between brand storytelling and measurable demand outcomes. Leveraging their extensive career experience, this leader mentors, develops, and provides actionable feedback to team members, fostering a positive culture of creativity and excellence.

Requirements

B.A./B.S. degree with an emphasis in communications, marketing, English, journalism or related field.
10+ years of marketing communications, product management, upstream and downstream marketing experience in orthopedics or medical devices
5+ years of experience directly managing others
Proven track record implementing initiatives resulting in significant market share growth
Executive level communication; cross-functional collaboration and influencing skills
Project management experience and the ability to manage multiple initiatives simultaneously
Proficiency with Microsoft Office (PowerPoint, Word, Excel)
Working knowledge of content management systems and digital graphic production

Nice To Haves

Excellent communicator – verbal and written communication skills come naturally and are where you thrive
Game changer – goes above and beyond and embraces continuous improvement
Strategic – excel at creating plans, goals and tactics aligned with business and marketing objectives
Customer-oriented high achiever – unparalleled customer-focused approach and work ethic, keeping the customer top-of-mind in everything they do
Highly engaged and adaptable – self motivated and driven with the ability to learn and adapt in a fast-paced environment
Relationship builder – builds and maintains relationships internally and with key customer groups that drive collaboration
Team player who develops talent – puts team above all else and is willing to roll up their sleeves to get the job done. Builds the best teams and maximizes their impact

Responsibilities

Develop and execute a clear, compelling brand and product narrative aligned with business strategy
Partner with product marketing and corporate communication to translate strategy into campaign briefs, messaging frameworks, and activation plans to generate awareness, engagement, and qualified leads
Lead creative, media, and digital agencies and partner with corporate communication to deliver high-impact, on-brand work
Lead integrated, multi-channel campaigns aligned to business priorities, GTM messages, and product launches across channels (web, social, campaigns, tradeshows, media, events, sales enablement)
Ensure consistency of messaging and brand across all customer touchpoints
Oversee external communications in partnership with Corporate Digital Marketing, including agency management, media relations, and thought leadership
Uphold a project-management style approach to ensure projects are on time, on brand and on budget
Build and scale a data-driven demand generation engine to drive pipeline and revenue growth
Own brand activation and creative execution across demand programs, digital experiences, events, and sales assets
Own strategy, performance, and optimization for all digital channels, including: Website, Organic and paid social, Email and nurture programs, Paid media and digital advertising, SEO/SEM and account based Marketing
Establish and manage marketing infrastructure including marketing automation, and analytics tools
Build scalable processes for campaign execution, lead management, and reporting
Ensure data integrity, segmentation, and compliance with privacy regulations
Lead Marketing Technology stack, ensuring tools support scalable growth and clean data flow (e.g., CRM, MAP, analytics, paid media platforms)
Drive operational rigor, dashboards, and insights to inform decisions and executive reporting
Leadership for marketing communications team including talent acquisition and retention, motivation, development and growth
Partner closely with Sales, Product Marketing, Commercial leadership, and Finance
Partner with corporate marketing and communication to ensure aligned BU operations
Serve as the representative for the division in all company-wide branding initiatives