Director Demand Generation

Maze•Madison, MS

2d•$180,000 - $213,000•Remote

About The Position

Maze is seeking a Director, Demand Generation to lead programs and pipeline generation that drive company growth. This role involves identifying and fixing funnel inefficiencies, creating impactful campaigns, and collaborating with Sales and Business Operations to convert demand into revenue. The ideal candidate will have a passion for the product research space, be data-informed, move quickly, and focus on continuous improvement. This is a senior individual contributor position with the potential to build and lead a team in the future.

Requirements

5+ years of experience in demand generation at a B2B SaaS company.
Experience in the user or market research industry and empathy for our ICP — you understand who we're selling to, what they care about, and how to reach them in ways that resonate.
A track record of successfully driving leads, MQLs, and pipeline through a mix of paid programs, field marketing, and multi-channel campaigns.
The ability to own direction and outcomes for demand generation, balancing short-term execution with longer-term strategy.
Strong analytical instincts with a habit of using data as the basis for decisions, building forecasts with rigor, and translating funnel metrics into clear business narratives.
Experience managing paid campaigns through agency relationships and holding partners accountable to performance.
Hands-on familiarity with marketing automation and CRM tools, and a solid understanding of how data flows between them.
A bias for experimentation you approach demand gen with curiosity, iterate quickly, and know that not every test will work.
Collaborative by nature, with strong working relationships across Marketing, Sales, and Business Operations.
Comfortable navigating ambiguity, able to identify what's broken, structure a plan to fix it, and move without waiting for perfect information.

Responsibilities

Own top-of-funnel demand generation with a clear focus on leads, MQLs, and pipeline creation, primarily for new business with a meaningful eye on expansion.
Develop and execute demand generation strategy by continuously identifying gaps in the funnel and proposing, testing, and deploying solutions.
Manage paid campaigns in collaboration with our agency partners across existing channels, while actively researching and piloting new ones, iterating based on what the data tells you.
Plan and execute field marketing programs including conferences and executive events designed to create pipeline and accelerate deals already in motion.
Build and maintain lead and MQL forecasting models so the team always has a reliable, data-backed view of where we stand and what levers to pull.
Recommend greenfield opportunities for us, including new channels, and piloting tests to validate performance.
Own campaign operations including lead flow, routing logic, and data integrity across our marketing ops stack, working closely with Sales and Business Operations.

Benefits

Health insurance with international coverage, vision, and dental: 100% of the team member premium paid
Free access to proper mental health care, unlimited virtual therapy sessions (with a human) and 24/7 access to resources
Life and Disability Insurance, 100% of the team member premium paid
Flexible time off
Meaningful equity
Company retreats, fully paid for by Maze
New MacBook (laptop), paid for by Maze
Paid Family leave: 16 weeks for birth or adoptive parents
$500/month to be used for dependent health insurance coverage
$1,500 remote work setup fund to ensure you can set up a productive work space
Flexible work schedule where you manage your own working hours
Monthly Bonus.ly points that are awarded to others to recognize teamwork, dedication and helpfulness - points can be cashed out for gift cards and more
Virtual social engagements randomly throughout the year
SWAG
Open, transparent culture that includes virtual: coffee chats, bi-weekly all-hands meetings, and more