Director of Marketing Demand Generation

City Barbeque, LLC•Dublin, OH

14h

About The Position

The Director of Marketing – Demand Generation drives traffic, guest acquisition, and frequency by building and scaling an integrated, data-driven demand generation engine. This role connects brand, media, loyalty, content, and operations through a disciplined campaign system with measurable business outcomes.

Requirements

5--8+ years in demand generation, CRM, or performance marketing
Proven track record of driving measurable traffic, revenue, and ROI
Experience with CDPs and marketing automation (Bikky strongly preferred)
Strong analytical and strategic capabilities with a data-driven mindset
Experience leading cross-functional teams and driving alignment

Responsibilities

Owns the marketing calendar, aligning promotions, media, menu, and key business moments
Leads execution, ensuring campaigns drive awareness and traffic
Translates business priorities into clear, executable campaign plans
Ensures campaigns are fully integrated across paid, owned, digital, 3rd-party, and in-joint channels
Manages agency partners to deliver performance, efficiency, and alignment
Leads end-to-end campaign orchestration from brief to launch
Integrates cross-functional inputs across: Loyalty (audience, offer, timing), Creative (brand and visual direction), Content (digital messaging), Operations (restaurant readiness)
Ensures campaigns are delivered on time, fully integrated, and execution-ready
Owns performance across all demand-generating campaigns, including: Traffic, Guest acquisition, Campaign ROI
Monitors KPIs and optimizes channel mix, messaging, and investment to improve results
Owns local demand generation strategy (Local Store Marketing)
Builds systems and playbooks to scale national campaigns into local execution
Partners with Operations to drive adoption across restaurants
Leads and develops a high-performing execution team
Establishes structured workflows, timelines, and campaign processes
Drives the transition from reactive coordination to a disciplined execution model