Marketing Communications Coordinator - College of Fine, Performing and Communication Arts

Wayne State University•Detroit, MI

2d•Onsite

About The Position

Wayne State University is searching for an experienced Marketing Communications Coordinator - College of Fine, Performing and Communication Arts at its Detroit campus location. Wayne State is a premier, public, urban research university located in the heart of Detroit, Michigan where students from all backgrounds are offered a rich, high-quality education. Our deep-rooted commitment to excellence, collaboration, integrity, diversity and inclusion creates exceptional educational opportunities which prepare students for success in a global society. The Marketing and Communications Coordinator plays a key role in shaping the visibility, voice, and audience engagement of the Maggie Allesee Department of Theatre and Dance. This position is responsible for planning and executing marketing and communications efforts that support student recruitment, audience development, and community connection. Working closely with faculty, staff, students, and college-level partners, the Marketing and Communications Coordinator ensures that all departmental messaging is clear, consistent, timely, and reflective of the department’s artistic excellence college branding guidelines.

Requirements

Bachelor’s degree in marketing, communications, arts administration, or a related field, or an equivalent combination of education and experience.
Demonstrated experience planning and executing integrated marketing campaigns across print and digital platforms.
Experience supervising, mentoring, or training students or entry-level staff.
Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
Excellent written, verbal, and visual communication skills.

Nice To Haves

Experience working in higher education, performing arts, or nonprofit arts organizations.
Familiarity with audience development strategies, ticketed events, and production-based marketing.
Experience collaborating with designers, photographers, videographers, and external vendors.
Working knowledge of analytics tools related to websites, email marketing, and social media platforms.

Responsibilities

Partner with the Director of Communication and Enrollment Management and Department Chair to develop, implement, and manage all departmental marketing initiatives, including execution of designated components of the departmental Marketing Plan.
Serve as the primary marketing lead for all production-related campaigns, including: Season productions, The Companies (including Company One, To Sangana, and Motor City Cabaret), Group sales marketing and outreach, Student Matinee campaigns.
Coordinate the development and distribution of print and digital marketing materials, including but not limited to: Postcards and other print collateral, Playbills and production programs, Email communications and newsletters, Digital signage and paid advertising, Graphic design assets, Photography and video content, Social media platforms, Department website content and updates.
Manage review processes, approvals, and sign-offs to ensure accuracy, consistency, and alignment with college and university brand standards.
Collaborate with faculty to support marketing and promotional efforts for student-centered and academic events, including: Recruitment support, Student Stage productions, Capstone projects, BFA Senior Showcase, Other annual or recurring departmental events.
Coordinate partnership opportunities and share relevant information with appropriate internal partners, including: Box Office, CFPCA communications team, Development and alumni engagement teams.
Foster effective collaboration across units to support ticket sales, fundraising, new student recruitment and audience outreach goals.
Mentor student assistants and students enrolled in the undergraduate theatre management course, providing guidance, mentorship, and constructive feedback.
Oversee student marketing team members to ensure deadlines are met and materials are delivered on schedule.
Manage in-house student graphic designers and external vendors to ensure the timely production of high-quality, effective marketing materials.
Monitor and analyze campaign performance using website analytics, social media metrics, and other marketing data.
Use insights and data trends to inform strategy, improve outreach, and strengthen engagement across audiences.
Perform other related duties as assigned in support of departmental, college, and university objectives.