Marketing & Communications Coordinator

Craven Community College•New Bern, NC

About The Position

The Marketing and Communications Coordinator contributes to the visual identity and brand of the College through the development of visual solutions and content for print and digital media. This position will utilize graphic design, professional communication, and related skills to produce marketing materials that include brochures, flyers, magazines, illustrations, print advertisements, social media content, and signage that convey information precisely and engagingly. The Marketing and Communications Coordinator is responsible for creating content that supports the College’s external and internal communications, which informs diverse audiences of the college’s academic programing and services.

Requirements

Bachelor’s degree in Graphic Arts, Design, Marketing or closely related field from a regionally accredited institution of higher learning OR Two (2) years’ experience in graphic design, marketing, communications, or related field.
Valid NC drivers' license.
Knowledge Graphic design, typography and color principles
Principles and practices of marketing and communications
Strong technical knowledge
Language of requesting quotes from outside vendors
Knowledge of print and signage material options
Knowledge of printing preproduction processes
Branding and market penetration
Social media outlets and new and upcoming trends
Web and content management software
Excellent time management and organizational skills to meet deadlines under time and resource constraints
Advanced design and concept development skills
Expert level skills in Adobe Creative Cloud programs, specifically Photoshop, Illustrator, InDesign, Premiere, After Effects, and Lightroom
Knack for storytelling and a creative eye
Proficient in writing, editing and proofreading copy
Proficient in Microsoft Office applications
Effective written and verbal communication skills
Accuracy and attention to detail
Excellent project management abilities
Ability to write using proper grammar and punctuation
Ability to design content for digital and print applications
Ability to organize and consolidate content from multiple sources into a singular location
Interpret a variety of instructions furnished in written, oral, diagram or schedule form
Consistent accurate communication with print and mailing vendors – describing scope of project, budget, target delivery date, and mailing methods
Operate standard cameras, digital cameras and video equipment
Interpret a variety of instructions furnished in written, oral, diagram or schedule form
Translate messages into effective, attention-getting visual solutions
Absorb and apply constructive criticism from peers
Give constructive criticism when necessary and appropriate
Establish and maintain effective working relationships with those contacted in the course of work
Problem solve complex issues and troubleshoot equipment independently
Use ingenuity to cut cost and create solutions
Commitment to diversity, equity and inclusion; demonstrated ability to work effectively with a culturally diverse workforce, including those with different levels of academic preparation and varying physical and learning abilities, and socioeconomic levels

Nice To Haves

Experience with Macintosh, PC, Adobe Creative Cloud, digital photography and videography, live streaming, production switchers, audio equipment, camera equipment and studio lighting.

Responsibilities

Provides excellent customer service and assistance to internal and external customers through walk-in, telephone, and email
Develops graphic design promotional materials, including direct mail, postcards, newsletters, flyers, invitations, commercials, videos, billboards, magazine, signage, internal and external announcements, etc.
Collaborates with staff, faculty, administrators, and students to execute communication and marketing activities including promotional materials, advertising, comprehensive marketing campaigns, multimedia publications, etc.
Manages and prioritizes marketing requests, design/production schedules, outside vendors, and delivery targets
Creates and distributes marketing and communication efforts across digital platforms, including newsletters (internal and external), media releases, and social media
Collaborates with the Marketing and Communications team to develop schedules and content for social media platforms
Utilizes storytelling, voice and research to create compelling content for website, marketing materials, success stories, speeches, commercial scripts, etc.
Maintains a HelpDesk license with IT to support content updates related to the college website
Assists with digital photography, videography and related editing for advertisements, live broadcasts, and campus events
Assists faculty and staff with developing pre-recorded virtual class lessons, departmental videos to maintain accreditation, virtual team meetings, etc.
Creates purchase orders and requisitions for office supplies, memberships, and sponsorships
Completes travel requisitions and reimbursements for the department
Edits and maintains the College Style Guide and ensures that college design standards are consistently used
Researches current trends in graphic design and digital marketing
Assists with the coordination and promotion of special events on campus
Participates in appropriate committees and task forces as assigned
Performs other job-related duties and projects as assigned in support of the College’s mission, core values and goals