Marketing Communications Consultant

Caterpillar Inc.•Irving, TX

1d•$97,530 - $146,290•Onsite

About The Position

Caterpillar's Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of our various commercial and industrial electric power customers. EPD supports a wide range of customer applications across the globe, including providing back-up power to hospitals, providing emergency power when natural disasters strike, and supporting critical infrastructure for data centers, municipalities, and more. With a rich history of more than 95 years in the electric power business, our team has world-class expertise and a proven ability to adapt to changing demands. We’re committed to providing sustainable and reliable solutions to our customers. Join our team to help build a better, more sustainable world for future generations! Caterpillar’s Electric Power Division has an open opportunity as a Marketing Communications Consultant. As a Marketing Communications Consultant, you will support execution of various marketing campaigns activities, including creative development.

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Communicates the importance of customer needs/expectations and commits to resolving them.
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

Responsibilities

Arrange, lead, and facilitate recurring dealer marketing meetings, ensuring alignment on priorities, messaging, and execution across all regions.
Input to and deliver the Electric Power social media strategy, guide content direction for the team, manage social‑SEO tactics, and deliver clear performance reporting and insights to leadership.
Create social media materials, briefs, and assets that support product priorities, campaigns, and dealer needs.
Arrange and attend content days with internal teams, SMEs, dealers, and external partners to capture high‑value content.
Own the full content calendar, ensuring proactive planning, timely delivery, and alignment with campaign timelines. Liaise with internal teams to secure content approvals.
Lead the review of team blogs ensuring alignment to messaging, narrative clarity, and complete end‑to‑end promotional plans. Ensure all content reinforces customer-back storytelling.
Set up webinar pages and manage the full internal approval workflow. Facilitate promotional emails and oversee post‑event data processing to ensure accurate reporting and follow‑through.
Partner with dealers to arrange regional photography and video shoots, expanding the EP media asset library and increasing the volume of regionally relevant content.
Organize and run experiential marketing tactics end‑to‑end, coordinating planning, logistics, stakeholder alignment, on‑site delivery, and post‑activation follow‑through.
Track performance using analytics, insights, and lead‑generation tools, providing clear reporting and optimization recommendations.