Marketing Communications Consultant

Caterpillar Inc.•Irving, TX

1d•$112,710 - $169,060•Onsite

About The Position

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Caterpillar's Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of our various commercial and industrial electric power customers. EPD supports a wide range of customer applications across the globe, including providing back-up power to hospitals, providing emergency power when natural disasters strike, and supporting critical infrastructure for data centers, municipalities, and more. With a rich history of more than 95 years in the electric power business, our team has world-class expertise and a proven ability to adapt to changing demands. We’re committed to providing sustainable and reliable solutions to our customers. Join our team to help build a better, more sustainable world for future generations! As a Marketing Communications Consultant, you will be a consultant and divisional expert in Marketing Communications for support in region(s) with Electric Power having a focus on the promotion of diesel and gas generator sets and associated products and services.

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Nice To Haves

Bachelor's degree in a Business or Marketing program or equivalent experience.
A minimum of 5 years of experience in Marketing or a Communications-related role.
Power business background
Strong Business Acumen to measure marketing return on investment (ROI).
Proven ability to manage multiple projects simultaneously.

Responsibilities

Develop and execute a regional marketing communications plan utilizing digital and non-digital channels to create awareness and generate leads.
Develop launch strategy and design campaigns for new product introductions to the market. Key channels will include cat.com, SEM/SEO, social media, marketing automation communications, advertising media, events, and PR.
Develop and execute a marketing communications plan to generate awareness and leads for current products and solutions and associated services. Design and execute campaigns to reach and engage target audience.
Develop market knowledge and expertise in diesel and gas segments for assigned regions as above including product and applications, life cycle cost, knowledge of dealers’ and customers’ applications, industry and marketplace needs.
Own and lead the execution of marketing programs from start to finish
Manage and control assigned budgets
Define innovative marketing communication strategies for product and services promotion via physical & virtual customer experience including tradeshows.
Work in partnership with internal and external creative agencies to develop creative briefs e.g., for advertising including print, digital, and video assets.
Monitor, analyze and action to improve campaign results.
Analyze industry trends and the competitive environment.