Marketing & Communications Associate

BUCK INSTITUTE FOR EDUCATION•San Rafael, CA

2d•$60,000 - $85,000•Remote

About The Position

The Marketing and Communications Associate plans and executes marketing projects related to branding, digital marketing, and events, helping build relationships with audiences and increase awareness of PBLWorks’ brand, products, and services. Reporting to the Chief Revenue Officer, the associate receives direct mentorship and structured onboarding. The role is suited to someone early in a marketing career who can demonstrate writing, design, digital media, and deadline-driven production skills, along with project-management experience, attention to detail, and the ability to collaborate across teams and manage routine work independently once given direction. The associate supports the organization’s growth goals by strengthening brand presence and integrity, developing marketing and communications materials, creating content, managing editorial calendars and campaigns, tracking performance, and collaborating across the organization. The position is remote within the contiguous United States. Occasional travel for team meetings and events may be required approximately one to two times per year. This is a full-time, non-exempt, hourly position eligible for overtime. The listed annualized pay range is $60,000–$85,000, with the applicable range depending on the employee’s geographic zone. PBLWorks provides medical, dental, and vision benefits, a 403(b), life and disability insurance, and a generous benefits and time-off package.

Requirements

0–2 years of professional experience.
A portfolio or work samples demonstrating range in writing and visual storytelling, such as articles, layouts, designs, or social content.
Comfort with Google Suite, including Drive, Docs, Sheets, and Slides.
Demonstrated ability to carry a project from idea through finished product on a deadline.
Ability to work independently and manage workload and timelines once given direction, without close oversight on routine tasks.
Strong writing and editing skills and graphic-design sensibility.
Ability to give and receive feedback and improve work based on it.
Strong organization and attention to detail, with the ability to manage multiple deadlines.
Ability to listen well and collaborate with people across a team.
Self-direction and sound judgment about when to proceed independently and when to seek input.
Willingness to learn, coachability, and comfort working in a fast-paced environment.
Integrity, a positive attitude, and self-direction; belief in transparency, open communication, and supporting colleagues.
Commitment to equity in the workplace and in education; ability to build trust and contribute as a team player.
Belief in PBLWorks’ core values and commitment to its mission and vision, advancing racial equity, and leading social change.
Must be authorized to work in the United States; PBLWorks participates in E-Verify.

Nice To Haves

Significant scholastic journalism experience, such as work on a high school or college newspaper, yearbook, literary magazine, or similar student-run publication in an editorial, design, or editor-in-chief capacity.
Interest in or exposure to K–12 education or EdTech.
Experience with Adobe Suite, especially InDesign, and Canva.
Experience with email marketing tools such as Account Engagement/Pardot and CRMs such as Salesforce; training on these tools is provided.

Responsibilities

Implement strategies, under the guidance of the Chief Revenue Officer, to expand brand presence and strengthen marketing, positioning, and brand integrity in support of organizational growth goals.
Develop and execute marketing and communications materials promoting existing and new products, services, publications, and events, including PBL World and regional conferences.
Write and design compelling content aligned with the PBLWorks style guide.
Build and manage the editorial calendar and marketing-channel strategies for the blog, email, social media, and webpages to drive engagement, growth, B2C sales, and B2B lead generation.
Execute email marketing and automation campaigns and help track engagement to better understand the audience.
Support development of brand-aligned digital and print collateral, including catalogs, landing pages, sales sheets, and postcards, working with vendors and colleagues.
Track the Marketing team’s key performance indicators and help produce regular reports so the team can iterate on strategy.
Manage the inventory of brand-aligned materials, including slide decks and microsites, and maintain internal hubs for brand assets and communications style.
Collaborate across the organization on marketing and communications initiatives that strengthen the customer journey and drive revenue.
Apply a curious, data-informed mindset to continuous improvement.
Perform other duties as assigned.