Marketing Communication Specialist

Americo Financial Life and Annuity • Kansas City, MO

9h • Onsite

About The Position

The Marketing department is responsible for developing clear, compliant communications that support Americo's life insurance and annuity products across digital, print, and agent-facing channels. This role supports agents, IMOs, sales partners, internal teams, and consumers and plays a key role in translating product features, policy benefits, and process concepts into accurate, audience-ready content that supports sales, strengthens relationships, and protects the integrity of the Americo brands within established guidelines and service level expectations.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field
• 0-2+ years of work experience in any of the following: marketing, communications, copywriting, or related
• Strong copywriting, editing, and proofreading skills with exceptional attention to detail and accuracy.
• Working knowledge of desktop publishing and creative tools such as Adobe Creative Suite, Canva, HubSpot, and common social media and email marketing platforms.
• Ability to manage multiple projects simultaneously, meet deadlines, and work independently with minimal supervision.
• Portfolio or work samples demonstrating marketing communications, content development, and copywriting experience

Nice To Haves

• Familiarity with financial services and insurance products, including an understanding of compliance, disclosures, and regulatory requirements in marketing communications.

Responsibilities

• Develop integrated campaign content: Create clear, consistent messaging for life insurance and annuity products across email, web, print, and agent-facing materials, ensuring communications reflect product value, audience needs, and brand standards.
• Coordinate compliance reviews: Submit marketing content to Product, Legal, and Compliance for review through Compliance Tracking software. Track requested revisions through completion and confirm each piece has documented approval before it is released.
• Track content through the review process: Move communication pieces through drafting, review, revision, approval, and delivery on the established schedule, monitoring status and following up with reviewers to keep pieces on time.
• Support agent and IMO marketing requests: Fulfill agent advertising and content requests using pre-approved, brand-consistent materials and route non-standard requests through the compliance review process.
• Maintain brand and message consistency: Apply established brand voice, visual guidelines, and messaging frameworks across channels so agents, partners, and consumers experience a consistent Americo brand.
• Support product and sales education: Produce promotional and educational materials that help agents and internal teams understand product features, positioning, and competitive advantages for life insurance and annuity offerings.
• Track communication performance: Monitor engagement and response metrics, identify trends, and recommend content or channel adjustments that improve reach and effectiveness.
• Support cross-functional and ad hoc projects by partnering with senior leadership and other departments on special initiatives.

Benefits

• Competitive pay and robust bonus program
• Comprehensive, paid training program
• Generous paid time off (accruing monthly, increasing with tenure, over three weeks annually)
• 11 paid company holidays
• Maternity and parental leave programs
• Paid short-term and long-term disability benefits
• PPO and HDHP medical plan options with HSA and FSA eligibility
• Dental and vision coverage
• Company-paid life insurance
• Confidential EAP
• Wellness program
• Comprehensive health resources
• Corporate fitness discounts
• 401(k) plan with employer matching
• Tuition reimbursement programs
• Paid parking

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level