Marketing and Communication Specialist - SafeUT

University of Utah Health•Salt Lake City, UT

21h•Onsite

About The Position

This position is responsible for the marketing communication activities of the organization with the goal of establishing and improving its competitive positioning in the market. This position is not responsible for providing care to patients. The SafeUT app provides a way for students, parents/guardians, and educators to confidentially connect to a licensed counselor at Huntsman Mental Health Institute to address any sized crisis or concern at no cost, 24/7, 365 days a year. Users can connect with the SafeUT clinical team via real-time chat or submit school safety tips for triage and potential coordination with school administrators or law enforcement partners. SafeUT was developed to address the concerning public health crisis of suicide being the leading cause of death for Utah youth ages 10-24. SafeUT became available to Utah’s middle and high schools in early 2016. Seeing a need to grow, SafeUT expanded its services to Utah elementary schools, higher education institutions and colleges (2018), the Utah National Guard (SafeUTNG launched in 2019), and Utah’s first responders and their families (SafeUT Frontline launched in 2020).

Requirements

Ability to perform the essential functions of the job as outlined above.
Demonstrated human relations and effective communication skills.
Ability to plan and accomplish goals.
Ability to work independently and as part of a team.
Flexibility to manage multiple projects simultaneously.
Bachelor's degree in Marketing, Communications, a related area, or equivalency.
Two years of related experience.

Responsibilities

Oversees the development and design of marketing collateral.
Coordinates website design, content, and upkeep.
Oversees conference exhibits and logistics.
Develops and designs promotions including selecting and ordering promotional items. Oversees the design, printing, mailing, and delivery of promotional materials ensuring proper use of brand and marketing material.
Plans, directs, and coordinates recognition and charitable events.
Accountable to ensure budget needs are met.
Facilitates community outreach planning, coordination and execution.
Identifies, uses, and tracks effectiveness of multiple communication channels for target audiences to meet their needs.
Contributes to the design of the marketing strategy in line with the annual objectives of the health plan.
Deploys marketing campaigns from ideation to execution with sales activities in mind.
Experiments with various organic and paid acquisition channels like content creation, content curation, events, publicity, lead generation, and copywriting.
Tracks and analyzes the performance of advertising campaigns.
Oversee and approve marketing material from other departments within the health plan.
Analyze consumer behavior and adjust campaigns and materials accordingly.