Marketing and Communication Specialist I

Rice University•Houston, TX

18h•$49,187 - $58,000•Hybrid

About The Position

The Susanne M. Glasscock School of Continuing Studies (GSCS) amplifies Rice University’s academic excellence and outreach through lifelong personal and professional offerings that empower individuals and organizations, foster community, and promote the common good in Houston and beyond. The Marketing & Communications Specialist for GSCS reports to the Executive Director of Operations and is responsible for the development and implementation of communication and marketing activities, enabling programs, services, events and/or products to meet organizational objectives. Working closely with the marketing team to develop and execute the marketing campaigns, the incumbent will plan and advise the marketing team on best practices associated with marketing activities, email marketing, and lead data management. This position offers a flexible work schedule (minimum of two days in the office per week) upon successful completion of the probationary period. This position requires U.S. work authorization.

Requirements

Bachelor’s Degree in Marketing and Communications or related field and 2+ years of experience
Excellent writing and communication skill
Knowledge of the web, technology, social platforms, current and future trend
Demonstrated problem solver
Ability to work independently to meet expected deadlines and schedules
Ability to work in a fast-paced environment
Knowledge of marketing automation platforms (e.g., HubSpot)
Understanding of website metrics and best practices
Knowledge of and familiarity with desktop publishing, Adobe Creative Suite software, search engine optimization (SEO), content management systems (CMS), and customer relationship management systems (CRM)
Outstanding judgment and work ethic
Ability to work collaboratively and build consensus
Knowledge of lead nurturing and lead scoring process
Experience in a university environment
Experience in a large nonprofit organization
Experience with email marketing, social media marketing, PR, and reporting
Experience with Content Management Systems (Drupal preferred, but not required)
Experience with project management software such as Monday.com
Experience developing, implementing, and analyzing results of integrated marketing campaigns
Experience with multiple program delivery platforms (face-to-face, online, hybrid)
Experience in creating and delivering presentations to various stakeholders
Experience in client management
U.S. work authorization

Nice To Haves

Bachelor’s Degree in Marketing and Communications or related field
5 years of related experience working in a marketing position
Strong verbal and written communication skills, including presentation skills
Good organization and creativity skills
Good analytical problem-solving skills

Responsibilities

Develops and manages the communication and brand strategy for individual program(s) incorporating appropriate channels.
Recommends, manages and executes integrated marketing plans/programs and strategies to meet business objectives.
Guides event planning and execution
Manages vendors on specific projects.
Manages program budget, goals, and objectives in alignment with organizational goals.
Manages market research and analysis used to make informed decisions regarding strategic marketing direction, product segmentation and customer targeting.
Assesses market opportunities and tracks market trends.
Recommends marketing improvements based on findings.
Writes, designs, and coordinates the production of communication and marketing materials.
Serves as a marketing point of contact for the GSCS programs.
Develops and maintains collaborative relationships with GSCS program leadership on marketing strategy across programs and project management.
Collaborates and helps initiate standardizations in processes and workflows across the school.
Analyze and recommend campaign strategies for individual offerings and help implement and monitor the campaign.
Performs all other duties as assigned.