Marketing and Communication Coordinator

Exalt Academy of Southwest Little Rock•Little Rock, AR

17h•Hybrid

About The Position

The Marketing & Communications Coordinator executes Exalt Academy’s day-to-day marketing, branding, communication, and promotional activities. The Coordinator supports student recruitment, family engagement, development, community visibility, and internal communication through social media, website management, graphic design, photography, videography, and campaign implementation. This is an execution-focused position. The CEO and designated district leaders establish organizational strategies, priorities, and messages. The Coordinator develops and distributes the materials and content needed to implement those priorities accurately, professionally, and consistently. The Coordinator works closely with Principals, the Director of Development, the Executive Director of Family and Community Engagement, and other district leaders. These leaders retain responsibility for their programs, events, partnerships, and outcomes.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field, or equivalent relevant experience.
Experience managing organizational social media accounts.
Strong writing, proofreading, editing, and visual communication skills.
Experience with Canva and/or Adobe Creative Suite.
Basic photography, video editing, and website content management skills.
Strong organization, project management, attention to detail, and ability to manage multiple tasks and deadlines.

Nice To Haves

Experience in education, nonprofit, community-based, or mission-driven organizations.
Experience supporting student recruitment or enrollment.
Knowledge of Meta Business Suite and social media analytics.
Bilingual in English and Spanish.

Responsibilities

Execute student recruitment, enrollment, re-enrollment, and district marketing campaigns established by leadership.
Create promotional materials for school programs, achievements, recruitment events, family activities, and community initiatives.
Draft newsletters, announcements, press releases, campaign messages, and other communications for leadership review and approval.
Track campaign activity and engagement and provide regular reports to the CEO and appropriate district leaders.
Manage official district and school social media accounts using an organized content calendar.
Create and publish graphics, photographs, short videos, reels, announcements, and student or staff highlights.
Maintain and update district and school websites in coordination with the leaders responsible for the content.
Ensure consistent use of Exalt Academy’s logos, colors, fonts, messaging, and visual standards across communication channels.
Photograph and provide appropriate media coverage for selected school events, classrooms, programs, and celebrations.
Produce and edit basic promotional photographs and short-form videos.
Maintain an organized digital library of photographs, videos, templates, and approved marketing collateral.
Coordinate with outside vendors when a project requires advanced production, design, printing, or technical support beyond the regular expectations of the position.
Provide communication, design, signage, promotion, and media support for open houses, orientations, family nights, recruitment events, community events, and district initiatives.
Support the Executive Director of Family and Community Engagement with family- and community-facing communication.
Support the Director of Development with fundraising, sponsorship, donor, and advancement materials.
Maintain the district’s mass communication platform and distribute approved family, staff, and community messages.
Support emergency communications by formatting and distributing messages approved by the CEO or designated leader.
Maintain an annual communication calendar and an organized process for receiving, prioritizing, completing, and approving requests.
Communicate promptly when project scope, timelines, or production needs exceed available capacity or require outside support.