Marketing Communication Specialist

Summit Orthopedics•Woodbury, MN

6h•$61,645 - $77,056•Onsite

About The Position

The Marketing Communications Specialist executes integrated communications that strengthen the Summit Orthopedics brand through compelling content, digital communications, website content, social media, and internal communications. This role owns communication execution across multiple channels in support of departmental objectives.

Requirements

Maintain Summit's brand voice.
Ensure website content accuracy, accessibility, SEO/GEO optimization, and an exceptional digital experience.
Coordinate content production supporting service lines, physicians, recruitment, and organizational priorities.
Create compelling written content including articles, newsletters, physician profiles and announcements.
Manage organic social media day-to-day execution, monitoring engagement and recommending improvements.
Coordinate photography, videography, and multimedia storytelling while maintaining organized digital asset libraries.
Ensure communications are clinically accurate, timely, and audience focused.
Ensure all communications comply with brand standards, HIPAA, accessibility guidelines, and organizational policies.
Monitor communication performance metrics and use insights to improve engagement, visibility and effectiveness.

Responsibilities

Develop and execute high-quality communications across print, digital, email, website, social media, and internal channels while maintaining Summit's brand voice.
Manage website content, ensuring accuracy, accessibility, SEO/GEO optimization, and an exceptional digital experience.
Own the editorial calendar and coordinate content production supporting service lines, physicians, recruitment, and organizational priorities.
Create compelling written content including articles, newsletters, physician profiles and announcements.
Manage organic social media day-to-day execution, monitoring engagement and recommending improvements.
Coordinate photography, videography, and multimedia storytelling while maintaining organized digital asset libraries.
Partner with physicians and operational leaders to ensure communications are clinically accurate, timely, and audience focused while ensuring all communications comply with brand standards, HIPAA, accessibility guidelines, and organizational policies.
Monitor communication performance metrics and use insights to improve engagement, visibility and effectiveness.
Other duties, as assigned.