Associate Marketing Specialist - Communication and Marketing

Bosch Group•Farmington Hills, MI

2d•Onsite

About The Position

Join Bosch Fleet Services as a Marketing & Brand Communications Specialist, where you'll help shape the brand across North America. In this role, you'll create engaging content, execute multi-channel marketing campaigns, and coordinate events while partnering with the global Bosch Fleet team. This is an exciting opportunity to make a direct impact on brand visibility, develop innovative marketing materials across digital and print platforms, and gain valuable insight into the North American fleet industry. While gaining an understanding of the North American Fleet Business (Carsharing, Car Rental, Last Mile Delivery, Middle Mil, Long-haul, Telematic companies, vehicle maintenance ecosystem, (partial) autonomous transportation players) you’ll develop new ideas for scalable content with consistent focus on brand tonality, user journey and customer requirements. You will have a passion for creating yourself or with partners visually compelling designs and developing impactful advertising campaigns across multiple platforms. Additionally, you will be leading content and coordination for the execution of sales and marketing events.

Requirements

Bachelor's degree in Communications, Marketing, Graphic Design, Advertising, or a related field.
Must be able to travel domestically and support trade shows, conventions, and customer events.
Highly motivated team player who can work independently and take ownership of projects and responsibilities.
General understanding of marketing communications, print production, corporate identity, advertising, and multimedia design.
Excellent written and verbal communication skills.
Strong organizational and time management skills with the ability to manage multiple priorities and meet deadlines.
Detail oriented with a commitment to producing accurate and high-quality work.

Nice To Haves

Experience planning and coordinating trade shows, conferences, and customer events, including logistics management.
Experience designing within a corporate design system
Experience supporting B2B marketing campaigns and sales enablement initiatives.
Familiarity with Canva, Adobe Creative Suite, PowerPoint, video editing tools, and digital marketing platforms.
Ability to understand technical concepts and collaborate with engineering, product, and mobility teams to transform complex information into customer focused messaging and marketing content.
Understanding of fleet management, telematics, mobility services, transportation, or related industries.

Responsibilities

Develop and implement B2B and partner marketing campaigns aligned with go to market strategies, including digital initiatives such as LinkedIn campaigns.
Lead content creation efforts, transforming complex technologies into clear and compelling customer focused messaging while ensuring brand consistency across digital and print channels.
Develop high quality designs for print, digital, video, and presentation materials using Canva, Adobe Creative Suite, PowerPoint, and other tools while following Bosch corporate branding and design standards.
Create and manage multi channel campaigns, optimizing performance across web, social media, email, print channels, and events to increase engagement and reach target audiences.
Plan and execute sales and marketing events, including trade shows, conferences, customer events, and conventions. Coordinate event logistics including shipments, booth materials, vendor management, registrations, travel arrangements, promotional assets, and onsite execution.
Collaborate with strategic partners to develop joint marketing initiatives, co branded materials, and coordinated trade show and event activities.
Develop social media content and communication timelines aligned with product launches, campaigns, and events. Apply SEO best practices to improve content visibility across websites and social media platforms.
Create and edit engaging video content including product demonstrations, customer stories, event recaps, and brand storytelling.
Work closely with sales teams to develop marketing materials, presentations, event assets, and digital resources that support lead generation and customer engagement.
Ensure all marketing materials adhere to Bosch brand guidelines, messaging standards, and quality expectations.
Work cross functionally with sales, product management, engineering teams, global stakeholders, external agencies, and marketing partners to strengthen brand positioning and evaluate campaign effectiveness.