Marketing Cloud Specialist
About The Position
Creators of unique Canadian Spa Villages, Groupe Nordik brings exceptional wellness experiences to life in all its destinations. Supported by a team of over 800 passionate employees, we combine innovation, expertise and teamwork to push the boundaries of wellness. Every team at Groupe Nordik plays a key role in bringing our ambitious creations to life. Each one of us is a passionate individual, united by a shared desire to make a difference. Are you a Salesforce Marketing Cloud expert who loves both building a platform and driving high-impact campaigns? This role is for you. Reporting to the Senior Manager, Growth and Performance, you will be the go-to person for everything Marketing Cloud at Groupe Nordik. You will turn our retention, upsell, and growth strategies into concrete activations across our three properties.
Requirements
- Bachelor's degree in marketing, computer science, business administration, or a related field.
- 3+ years of hands-on experience with Salesforce Marketing Cloud.
- Proficiency in SQL and knowledge of AMPscript.
- Knowledge of email deliverability best practices and platform governance.
- Bilingualism (French and English) required to support our operations outside Quebec.
Nice To Haves
- SFMC certifications
- knowledge of Snowflake/dbt
- multi-site experience
- Analytical rigor and strong attention to detail.
- Autonomy and proactivity in solving technical challenges.
- Ability to manage multiple priorities simultaneously in a multi-property environment.
- Excellent communication skills — ability to translate technical issues for non-technical stakeholders.
- Curiosity and commitment to staying current on Salesforce ecosystem developments.
- Comfort evolving in a context of growth and digital transformation.
Responsibilities
- Configure, operate, and evolve the SFMC environment (Email Studio, Journey Builder, Automation Studio, Content Builder, Mobile Studio) and ensure platform governance (Business Units, permissions, suppressions).
- Develop and optimize high-ROI automated journeys (upsell, retention, reactivation).
- Write SQL queries and AMPscript scripts for advanced segmentation and personalization.
- Ensure complete QA for every campaign before deployment (email and SMS).
- Contribute to building the 360° customer view in Data Cloud and leverage transactional and behavioral data in activations.
- Manage and improve CRM performance dashboards in Datorama or Tableau, and produce analyses and A/B tests to guide decisions.
- Maintain integrations with Service Cloud, Data Cloud, and Snowflake, and ensure compliance with consent and privacy regulations (PIPEDA, Law 25).
- Act as the technical reference for the internal team and Salesforce partners, and train team members on tools and best practices.
Benefits
- Competitive salary in line with Groupe Nordik's salary scale.
- Hybrid schedule with one remote workday per week (may vary by role).
- Access to a comprehensive benefits package including telemedicine.
- Free spa access for you and a guest of your choice.
- Discounts on food, massage therapy, and esthetic services at our spas.
- Free access to an on-site fitness room.
- Warm work environment with free parking and non-alcoholic beverages.
- Personalized training and professional development program.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
