Salesforce Marketing Cloud Developer / Email Marketing Specialist

Diverse Agile Solutions•College Park, MD

1d•Remote

About The Position

Diverse Agile Solutions (DAS) is seeking a highly skilled Salesforce Marketing Cloud Developer / Email Marketing Specialist to support enterprise digital marketing and customer engagement initiatives. The ideal candidate will have hands-on experience designing, developing, executing, and optimizing email marketing campaigns within Salesforce Marketing Cloud environments. This role requires strong technical expertise in Email Studio, Journey Builder, Automation Studio, AMPscript, HTML/CSS, and campaign analytics. The successful candidate will collaborate with cross-functional teams to deliver responsive, data-driven marketing solutions that improve customer engagement and campaign performance.

Requirements

Experience working with Salesforce Marketing Cloud platform components including: Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder
Strong experience developing dynamic email content using AMPscript, HTML, CSS, and JavaScript
Experience creating responsive email templates and landing pages
Experience with email QA testing and deliverability validation tools such as Litmus and Return Path
Experience with audience segmentation and large datasets
Experience creating user-initiated and triggered automations in Automation Studio
Experience supporting business users, gathering requirements, and documenting solutions
Experience optimizing campaigns through A/B and multivariate testing
Experience with front-end technologies including HTML, CSS, JavaScript, jQuery, and AngularJS
Experience with campaign analytics and reporting
Google Analytics experience required

Nice To Haves

Experience working with SQL Queries and Data Extensions
Experience developing microsites and marketing landing pages
Experience working in Agile development environments
Strong communication and collaboration skills
Salesforce Certified Marketing Cloud Consultant OR Salesforce Certified Marketing Cloud Email Specialist certification
Bachelor’s Degree preferred
UMGC or USM prior experience preferred

Responsibilities

Design, develop, execute, and maintain email marketing campaigns using Salesforce Marketing Cloud
Build and manage campaigns utilizing: Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, Triggered Sends, Data Extensions
Develop responsive email templates and dynamic content using HTML, CSS, AMPscript, and JavaScript
Create and manage automated workflows including: Data Extract, Filter Activities, Import Activities, Transfer File Activities, Refresh Group, SQL Query Activities, Wait Activities, Send Email Activities
Perform email QA testing to validate rendering, functionality, and deliverability across devices and email clients using tools such as Litmus and Return Path
Support audience segmentation and large-scale data management initiatives
Develop landing pages and microsites to support digital campaigns
Conduct A/B testing and multivariate testing to optimize campaign performance
Analyze email reporting and campaign metrics and recommend improvements for future marketing initiatives
Gather business requirements and provide end-user support and documentation
Collaborate with business stakeholders, developers, designers, and marketing teams to deliver scalable digital solutions
Utilize Google Analytics and reporting tools to track campaign effectiveness and user engagement